Tag: Customer experience

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5 Customer Service Rules to Boost Your Profit by 18 Percent

5 Customer Service Rules to Boost Your Profit by 18 Percent

Customers may have to wait an hour for a table, but they are happy to eat free food and drink at the bar (which allows the business to make more money ...
How to Incorporate Video Into the Customer Journey

How to Incorporate Video Into the Customer Journey

It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or servi ...
How to Use Customer Journey Mapping to Transform Frustration Into Conversion

How to Use Customer Journey Mapping to Transform Frustration Into Conversion

Customer Journey Mapping is fundamentally designed to address that – to give companies the ability to get a customer’s eye view of the user experience ...
Where Marketing Automation Fits Into the Customer Journey

Where Marketing Automation Fits Into the Customer Journey

Here, we’ll take a look at the various features that make up marketing automation, and how best to use them throughout the customer journey. What is M ...
4 Tips for Driving the Customer Journey with CRM

4 Tips for Driving the Customer Journey with CRM

Maybe you work with a lot of couples who hire you as a wedding photographer. Lead scoring is the process of looking at a prospect’s profile and behavi ...
Customer Experience Is How You Can Differentiate Your Brand

Customer Experience Is How You Can Differentiate Your Brand

Competitive product quality and price aren’t enough anymore. CX has emerged as a differentiator, largely thanks to e-commerce giants like Amazon that ...
5 Ways Online Chat Improves The Customer Experience

5 Ways Online Chat Improves The Customer Experience

The best online chat platforms easily integrate with other tools that sit on the agent desktop. Live chat can improve your customer experience by prov ...
Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers? Here’s a Quick Fix (Video)

Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers? Here’s a Quick Fix (Video)

Marketers love to talk about creating an easy and delightful customer experience, but the truth is, a lot of branded content can be downright painful. ...
Customer Experience Surveys? They Don’t Have to be a Pain.

Customer Experience Surveys? They Don’t Have to be a Pain.

Here are some strategies for getting customers to offer up the information you really need, about their experience. How many times, during a customer ...
Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success

Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success

Personalization? Just be sure to be transparent about how you use their data. So, whether you're perusing your newsfeed, product recommendations or su ...
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