Tag: Customer experience
The Role of AI in The Future of Marketing
That’s one of the key insights I learned last week when I attended Pega‘s Pegaworld at the MGM Grand in Las Vegas, NV.
More than 4,000 Business and IT ...
3 Steps You Need to Take to Build an App That Will Boost Your Business’s Value
3 Steps You Need to Take to Build an App That Will Boost Your Business's Value.
That's not to say that you should never build an app; it's just that y ...
Why Companies Are Failing to Grasp the Digital Customer Experience
In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred chann ...
The 3 Most Effective Ways to Grow Your Email List
The 3 Most Effective Ways to Grow Your Email List.
As a content strategist, I ask people about their content marketing goals every day.
It’s hard to k ...
4 Simple Ways to Communicate Better With Your Customers
Well, the place to start is to improve the experience people have when they call your business.
Because, whether you realize it or not, while phones m ...
5 Essential Insights on Influence the Future of Customer Engagement
Author: Lee Odden / Source: Online Marketing Blog - TopRank®
When planning for 2017 and into 2018, many marketers have placed a high prio ...
Digital Transformation Works — So Why Are Companies Struggling to Transform?
Author: Michael Brenner / Source: Marketing Insider Group
Digital transformation isn’t an overnight process; it takes time and commitment ...
Listen Up: How Companies Can Tune In with Customer Surveys
In this post, we’ll discuss how customer surveys differ from other feedback channels—and how companies can use the feedback they collect to create pos ...
6 Common Customer Experience Strategy Pitfalls
That’s because the ability to design and deliver great customer experience doesn’t “just happen.” It’s planned.
In our work with organizations of all ...