The Untapped Power of Quora as a Marketing Tool

The Untapped Power of Quora as a Marketing Tool

Quora is a question and answer platform that was started in 2009. In this article, we look at some of the uses of Quora for content marketers and business owners who seek the growth of their business. Quora as a traffic source for your business website Traffic is essential for a business website. An example of using Quora to drive website traffic This question was asked under Cryptocurrency: How would you manage your USD/cryptocurrencies after a profitable bull run? The question has just two answers but 5,312 views. Quora as a networking tool Quora also affords you the opportunity to connect with people that are relevant in your industry. An example of using Quora as a networking tool Every topic you follow has a tab where you can see the people who are the top performers in terms of the answers they give and their interaction with other people. Check out the questions they have answered: Right on the page, click on the “View xx answers.” The link will take you to the questions they have answered. When you create a Quora topic on your brand name, Quora will give you notifications whenever they mention your brand name in any answer or question. Quora can help you generate content ideas, build your website traffic and leads, create profitable networking opportunities in your industry and manage your brand image.

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The Untapped Power of Quora as a Marketing Tool

Quora is a question and answer platform that was started in 2009. The platform was very unpopular at the start and was just a place to ask random questions and get answers. But today, there are over 200 million monthly users of this platform.

Many industry experts and the movers and shakers use Quora as a platform to communicate with people in their industry. There are now exhaustive answers to many relevant and important questions.

As a result, many digital marketers have recognized the huge potential of Quora as a marketing platform.

In this article, we look at some of the uses of Quora for content marketers and business owners who seek the growth of their business. Also, we look at some success stories of people who have found Quora to be a gold mine.

Quora as a content idea generation tool

Statistics from Demand Metric reveal some interesting facts about content marketing:

  • Content marketing is reported to cost 62% less than traditional advertising and yet produces three times more leads.
  • Marketers spend 25% of their budget on content marketing.
  • 91% of B2B marketers use content marketing.
  • 88% of B2C marketers use content marketing.
  • 60% of people are inspired to check out a brand after reading content from them.
  • 70% of people will rather know a company through an article than an advert

But we also live in a content-saturated blogosphere. There are more than 1.9 billion websites and 440 million blogs.

The challenge is to continuously come up with content but not just for content sake. The great task of every content marketer is to produce content that is fresh, relevant to the target market and impactful.

Quora can be a great way to keep generating content ideas to keep a fresh flow of useful and relevant information.

An example of using Quora for content idea generation

Let’s say I have a business that is devoted to Blockchain technology. I have a blog where I expect to communicate regularly with readers. I need to generate some content ideas as part of my content marketing strategy.

I head to Quora and type Blockchain technology in the search bar.

Blockchain Technology for quora

The search inquiry will bring up the topics that are relevant to Blockchain technology. The first step is to follow those topics and other related topics with a large following.

Blockchain Technology development for quora
When you follow a topic;
  • You will see a list of questions asked.
  • Quora notifies you of new questions relating to that topic via email.

These questions give you an insight into your target audience and the kind of content they need.

How cana restaurant use blockchain technology for quora

Knut Andre’s question can help you explore in a series of blogs the specific application and dynamics of Blockchain technology to particular industries. This may open up a unique opportunity in a particular industry.

The question as to why people still invest in Cryptocurrency can be an opportunity to write a blog that will inspire people in the midst of dwindling prices.

As you go through the questions and keep a tab on your email for updates, you will get tons of content ideas for your website, guest posting or social media channels.

Quora as a traffic source for your business website

Traffic is essential for a business website. But traffic that is relevant to your niche is even more important. Quora can be a great way to drive relevant and useful traffic to your website.

Find questions that have high views (greater than 1000), few answers (less than 20) and are not too old (1-3 weeks old).

An example of using Quora to drive website traffic

This question was asked under Cryptocurrency: How would you manage your USD/cryptocurrencies after a profitable bull run?

The question has just two answers but 5,312 views.

Cryptocurrency for quora
A question like this can easily give you great visibility to a lot of…

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