While Reddit may be a great way for potential customers to stumble across links to your product or services, Quora provides more opportunity for building brand authority within your industry. Find the right audience More important than the demographics baked into Quora and Reddit is how each of these platforms can be used to find niche audiences. Notice in the right corner that the question received 88% upvotes, which shows how many more are interested in answers than just the original poster. Whether or not you agree with the following answer, this person gives relevant advice and shares a possibly helpful blog post to the person asking the question. Follow the rules Like any community, Reddit and Quora have rules to guide the conduct of their users. A 10% ratio of posting links to your company’s content is a safe rule of thumb, especially while you’re establishing a reputation within the community. Market yourself as an industry leader Reddit and Quora are powerful platforms for marketers, but they are first and foremost communities. Success on both sites depends on your ability to answer questions and supply the content users want. If your target audience is on Quora, you can get millions of views on your answers by writing engaging content and linking back to your site at the end of it.” And if you’re wondering where to start, it’s as simple as searching for “How do I …?” as seen below: Once you’re established as an industry expert, users will come to count on your content for knowledgeable answers. She strives to find new ways to help other marketers not only find their audience but to have a conversation with them as well.
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business.
But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement.
Neither Quora nor Reddit suffers fools and spammers lightly – these online communities have their own written and unwritten rules of etiquette and marketers attempting to game the system are quickly flagged and ostracized. Being cut off from the flow of two of the most powerful sources of online traffic can be a huge liability.
Reddit, nicknamed “the front page of the internet,” attracts almost 60 million unique monthly visitors from the United States alone to its eclectic mix of news, weird links, and highly trafficked hubs of geekdom.
Launched in 2010, Quora has excelled in Google rankings for a wide variety of topics because the site does a fantastic job of satisfying user intent through answering questions. Building authority allowed Quora to hit 300 million monthly users in 2018 and made it a one-stop shop for advice and recommendations. Quora can be an invaluable resource not just for marketers who want to increase traffic but also for companies trying to connect to their customers and get honest feedback.
If you’re looking for the next step to boost your business or brand online, Reddit and Quora should be on your radar. Here’s what you need to know about these popular platforms to tap into their traffic potential.
Understand the platform
Before you delve into Quora or Reddit, assess your content marketing goals to identify which platform might better satisfy those needs. While Reddit may be a great way for potential customers to stumble across links to your product or services, Quora provides more opportunity for building brand authority within your industry. As Nicolas Straut, an SEO specialist from Fundera notes, “Reddit and Quora are both excellent channels to distribute content and increase engagement with new audiences in your niche. The only catch to both is that excessively self-promotional content can be penalized.”
The Reddit community values content through upvotes and downvotes, and popular submissions make it to the front page accordingly. Because of Reddit’s enormous sprawl and frequently updated content, however, it can be difficult to attract attention. The platform is divided into topics called “subreddits,” and your success depends on finding the right one for your content marketing needs:
While Quora can be a little less confusing to navigate, it’s trickier to plug your content. Using Quora successfully may drive less volume than other channels, but the traffic tends to be higher quality with lower bounce rates. Daniel Ndukwu, CEO of KyLeads, confirms that: “I’ve been a Quora user for years, and to date I’ve gotten over 5 million views on the platform. In addition to that, we’ve used it to drive thousands of visitors to our website and get our first hundred users.”
Once you’ve established a profile and gotten a feel for how to use these platforms, it’s worth lurking for a while and posting on a variety of topics to establish your credibility. It’ll take some time to cultivate your reputation as an authentic user before you can begin to tap into an audience for your content.
Find the right audience
More important than the demographics baked into Quora and Reddit is how each of these platforms can be used to find niche audiences. If you don’t customize your Reddit experience, you see only the popular posts on the front page. It can be some weird and wonderful stuff (like cats persistently trying to enter a Japanese art museum), but it’s unlikely to be the kind of content your business is looking to promote.
To find an audience interested in what you have to offer, get actively involved in the smaller subreddit communities. There’s a balance to achieve between larger subreddits, which have more activity, versus smaller, which focus on more targeted, often less popular topics that attract a higher concentration of users who would be interested in your content.
For example, if I’m a chainsaw performance artist (yes, that’s a thing), I might get mild interest from the larger subreddit community of forestry nerds, which has about 7,000 subscribers. The subreddit for chainsaw enthusiasts, which has about 1,000 subscribers, might be a better bet to generate more “buzz” for my chainsaw art.