5 Effective Content Marketing Tips for Consultants and Service Providers. For example, if you’re a healthcare consultant, you have a huge industry with a wide range of audiences, problems, and needs. Actionable and problem-solving content even works in unconventional industries The formula for creating such posts is simple. This is precisely why you need to use lead magnets on your blog to generate curiosity in your visitors and persuade them to join your email list. Here’s a good example from a marketing blog Consultants and service industry marketers can also use a variety of lead magnets ranging from checklists and PDF eBooks, to quizzes, and even free templates. For example, this documentation services and consultancy firm uses a declaration of conformity template as a lead magnet for its email list. You can find many other creative examples of lead magnets in this post. Once a visitor converts into a subscriber, you need to keep him engaged with regular emails, helpful advice, and relevant service offers. But many of them are owned by niche marketers, not industry professionals. Wrapping Up Content marketing is all about winning the trust of your target audience and converting them into loyal customers by regularly creating highly actionable content that solves their problems.
Content marketing isn’t just a buzzword coined by digital marketers.
It’s a sophisticated way of building rapport with your target audience, strengthening your brand image, driving more traffic to your site, and increasing your sales numbers.
The leading companies, organizations, and entrepreneurs in most industries have embraced content marketing.
Content marketing is particularly important for independent consultants and service providers since it gives them direct access to their target audience and a level playing field with the bigger and more established brands.
In simple words, you’re not doing your business any favors by not having a content marketing strategy in place.
If you’re not sure where to start, here are a few pointers to help you get off the mark.
1. Identify the Needs of Your Local Audience
The secret to successful content marketing is a narrow focus and correct identification of your audience’s problems.
For example, if you’re a healthcare consultant, you have a huge industry with a wide range of audiences, problems, and needs.
For a successful content marketing strategy, you need to narrow down your focus to a very specific audience, with closely aligned needs that can be addressed in your content. This will also allow you to establish yourself as a niche expert
To get a better idea about the needs of your audience, use Google Trends or discussion platforms like Quora or other industry specific forums and Facebook Groups where people share their problems and seek advice.
You can also use tools like AnswerThePublic which gives you dozens of content ideas related to the questions your audience is asking.
A quick look at these questions and phrases would give you tons of ideas about your audience and its needs.
This is priceless information that you can use to tailor your message according to your ideal buyer.
2. Create Actionable and Problem Solving Content
Nothing wins you customers and brand advocates like highly actionable content. If your content can help readers understand their problems better and guide them in making measurable progress, you’ll be the first person they’ll contact when they need relevant services.
Actionable and problem-solving content even works in unconventional industries
The formula for creating such posts is simple.
- Choose one very specific problem, for example, “how can people…