Tag: Customer experience

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The Best Personalized Marketing is Often Invisible

The Best Personalized Marketing is Often Invisible

For example, in a 2016 survey of more than 1,500 US and UK consumers by Accenture Interactive, almost two-thirds (65%) of respondents said they are mo ...
The Year of Customer Experience: How Ecommerce Brands Can Prepare

The Year of Customer Experience: How Ecommerce Brands Can Prepare

The Year of Customer Experience: How Ecommerce Brands Can Prepare. According to Gartner data, 42% of CEOs say that better CX was “the key change that ...
5 Content Marketing Lessons from Top Digital Marketing Blogs

5 Content Marketing Lessons from Top Digital Marketing Blogs

So, for example, if you have a business goal of improving the customer experience, a key KPI might be the rate of customer service issues that are han ...
8 Tools to Enhance Your Customer Experience On Mobile

8 Tools to Enhance Your Customer Experience On Mobile

8 Tools to Enhance Your Customer Experience On Mobile. Mobile customer service software such as Zendesk is advantageous for your customers and your co ...
Waypoint Predictor: branding, marketing services, growth hacking, ways of working, data and behavior

Waypoint Predictor: branding, marketing services, growth hacking, ways of working, data and behavior

Waypoint Predictor: branding, marketing services, growth hacking, ways of working, data and behavior. In this final part we look at agency/client ways ...
Industry Roundup: Starbucks Launches New Content Series + CMOs and Omnichannel Woes

Industry Roundup: Starbucks Launches New Content Series + CMOs and Omnichannel Woes

Industry Roundup: Starbucks Launches New Content Series + CMOs and Omnichannel Woes. The coffee company will roll out eight 90-second videos from this ...
Can In-Store Video Help Or Hurt The Customer Experience?

Can In-Store Video Help Or Hurt The Customer Experience?

Can In-Store Video Help Or Hurt The Customer Experience?. Back-to-back articles on customer experience? You bet Sparky. Customer experience, or CX is ...
Omnichannel Marketing’s Secret Weapon: Local Brick-and-Mortar Stores

Omnichannel Marketing’s Secret Weapon: Local Brick-and-Mortar Stores

Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar Stores. In fact, local storefronts consistently drive sales and convert potential buyers ...
Three ways that AI is enhancing the ecommerce customer experience

Three ways that AI is enhancing the ecommerce customer experience

Three ways that AI is enhancing the ecommerce customer experience. Sponsored content in collaboration with Bijou Commerce. Here are three ways that we ...
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