Three ways that AI is enhancing the ecommerce customer experience

Three ways that AI is enhancing the ecommerce customer experience. Sponsored content in collaboration with Bijou Commerce. Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have the potential to take customer experience to the next level. As natural language processing is applied to ecommerce search engines, shoppers will be able to express their needs, desires and specifications in everyday language – resulting in a faster and more satisfactory shopping experience. This has any number of applications for search engines and social networks, with the likes of Google and Pinterest already developing visual search capabilities that give users more ways to find what they’re looking for. But the most natural application of visual search is in ecommerce. With visual search, retailers can allow customers to snap a picture of an object they like and find a way to buy it, or buy something very similar, in their store. Visual search will soon be closing the gap between the moment of inspiration and the eventual purchase, making the transition between seeing an item and buying it absolutely seamless. Chatbots are personalising the online shopping experience Chatbots are artificial intelligence in miniature: every shopper’s own text-based personal assistant. Chatbots like H&M’s Kik bot can offer personalised recommendations to the customer.

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Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday applications for AI.

And in ecommerce in particular, brands who want to stay relevant and ahead of the curve are embracing AI as a way to enhance the customer experience, making it more personalised, efficient and intuitive.

Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have the potential to take customer experience to the next level.

1. Natural language processing is making search more intuitive

We’ve all experienced the frustrations of trying to search with keywords – a constant process of trial and error which results in many of us giving up in frustration. “iPhone.” “Second-hand iPhone.” “Second-hand like new iPhone.” “Second-hand white iPhone like new.”

Wouldn’t it be better if we could just talk to our computers in full sentences, explain the exact parameters of our search, and have them understand?

Companies like Google and Microsoft are training their AI to interpret complex, multi-part queries.

Artificial intelligence, combined with the power of natural language processing – which allows machines to understand the nuances of human language – is making this possible. Companies like Google and Microsoft are already using voice search and complex, multi-part queries to continually improve their understanding of natural language.

As natural language processing is applied to ecommerce search engines, shoppers will be able to express their needs, desires and specifications in everyday language – resulting in a faster and more satisfactory shopping experience.

2. Visual search is making the physical world…

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