How to Build Raving Fans in Unconventional Ways

You’ll discover which forms of content are better than others for creating raving fans. How to Build Raving Fans in Unconventional Ways featuring insights from Pat Flynn on the Social Media Marketing Podcast. Share your feedback, read the show notes, and get the links mentioned in this episode below. Pat shares his income reports every month to show his followers what’s possible. He explains that the written word gives you a feel for who a person is, but a podcast puts you in the ears of your listeners. Listen to the show to hear other things you can do to give people behind-the-scenes experiences. Creating Moments of Activation Pat explains how moments of activation are connections you give to people who are just discovering you that make them want to pay more attention to you. Listen to the show to hear how Pat gives a quick small win to new subscribers. To help them form an identity as a fan of who you are and what you do, give them the opportunity not only to connect with and communicate with you, but also to be with each other. Listen to the show to hear Pat’s final thoughts on how to build raving fans.

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Do you want enthusiastic fans?

Looking for unique ways to engage your audience?

To discover how he grew a large and thriving fan base, I interview Pat Flynn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Pat Flynn, the founder of SmartPassiveIncome.com, a website dedicated to helping people start businesses. He’s also host of the Smart Passive Income podcast and author of Will It Fly?

Pat explores unconventional ways to build loyalty with your fans.

You’ll discover which forms of content are better than others for creating raving fans.

How to Build Raving Fans in Unconventional Ways featuring insights from Pat Flynn on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

Here are some of the things you’ll discover in this show:

How to Build Raving Fans in Unconventional Ways

The Beginning of Smart Passive Income

Pat built the Smart Passive Income blog in the latter half of 2008 as a way to showcase how he was finding success with Green Exam Academy, a website with resources to help people pass the architecture exam. On the blog, Pat shared how he’d built his business, things he wished he would have done, and mistakes he made.

In October 2008, he started including income reports (how many products he sold and how much money he made), not to show off but to provide inspiration. Pat believes that by keeping people in the loop of his activities and leading by example, others benefit from his knowledge.

Pat shares his income reports every month to show his followers what’s possible.

Over time, the Smart Passive Income blog became more about experimenting with new tactics, documenting, and sharing what Pat learned along the way. Pat says that’s how he became known as the crash test dummy of online business.

Back in 2008, if you had told Pat that he would be a leader in this space, he says he would have laughed. He didn’t think that was what he wanted. Now Pat is owning the role, trying to lead by example and starting a movement of authentic entrepreneurship.

Listen to the show to hear Pat explain more about crash test dummies.

Nurturing Fans in the Early Days

While Pat got a lot of encouragement via the comments on his blog for the first couple of years, he never thought of those commenters as fans. Then in July 2010, he started his podcast. Later that year, strangers came up to him at a conference and chatted like they were old friends. Nobody at the conference mentioned his blog.

Pat thinks his fans connected more through the podcast rather than his blog because they viewed the podcast as more real. He explains that the written word gives you a feel for who a person is, but a podcast puts you in the ears of your listeners. For listeners, the feeling is similar to being part of a conversation.

Pat says he’s very much himself on air, and shares personal tidbits in each episode to help his audience relate to and connect with him. For example, at the beginning of every show, Pat’s voiceover guy John Melley (who does our intros in a different accent) reads a random fun fact about Pat. For example, “Here’s your host. He’s a Sagittarius who loves long walks on the beach: Pat Flynn.” or “Here’s your host. He was an 11-pound, 12-ounce baby.”

Pat’s fans really connect with the podcast because they see it as more real.

Pat says he once met a woman at a conference who told him…

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