Here’s How Smartphone and Social Media are Merging to Change the Rules of Digital Marketing

Here’s How Smartphone and Social Media are Merging to Change the Rules of Digital Marketing

Brands are more careful now while interacting with the audiences. Here are 7 reasons how mobile marketing is affecting social media. People access social media through mobile Mobile has taken over fixed internet usage, according to a recent survey by ComScore. The younger generation is always on the move, therefore, mobile has become a hub for them to source variety of information. Using visuals Brands are constantly engaged in interacting with the consumers through images. They are perfect for lead engagement in both the mobile and social media sector. Online news consumption Many people spend a lot of their time on social media for socializing and it also doubles up as a daily news feed for them which is constantly updated and is faster than a newspaper. Also, the publishers can publish their content directly on FB through the news feed, including both audios as well as video. Age-based usage Social media has been segmented according to various age group usages. Mobile and social media go hand-in-hand and social media is driven by mobile usage.

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Social media has been evolving at a rapid pace and with the rise in the number of different platforms, the audience is more fragmented and diverse. Brands are more careful now while interacting with the audiences.

A survey by Nielsen reports that only 33 percent of consumers trust ads, whereas 90 percent trust personal recommendations. A brand should also know about the customer likes and dislikes regarding any product. Such kind of information is a valuable key for the brands in terms of competition.

With the recent announcement by Google that more privilege will be given to mobile friendly sites in search engine ranking, it is more important than ever to stay in the lead.

Here are 7 reasons how mobile marketing is affecting social media.

People access social media through mobile

Mobile has taken over fixed internet usage, according to a recent survey by ComScore. This paradigm shift in mobile usage has made it necessary to develop a new mobile marketing strategy. The younger generation is always on the move, therefore, mobile has become a hub for them to source variety of information.

Using visuals

Brands are constantly engaged in interacting with the consumers through images. The rising graph of Pinterest and Instagram’s popularity is the testimony to this trend. Using eye-catching pictures enhances the chance of it being noticed on the social media. Using relevant visual is important which should be in sync with the message you…

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