Author: Mike Allton / Source: Business 2 Community Whether you're a fan of Star Wars or not, you'll find these quotes to be perfectly app
In honor of Star Wars Day (which, truly, is every day here in the Allton Household), I thought I’d share some of the pieces of wit and wisdom I’ve gleaned from the extensive series of films and cartoons over the years.
Whether you’re a fan of Star Wars or not, you’ll find these quotes to be perfectly applicable to your social media marketing.
Focus
Whether referring to our business or our Facebook posts, the advice couldn’t be more applicable.
What are your social media goals, and what specific activities are you engaged in that will achieve those goals?
Are you focused on spending the majority of your time on the tasks that will take your business as far as possible in the future?
Too often, we get caught up in the kind of minutia that accomplish very little in the long run.
It’s also easy to go after low-hanging fruit when it comes to social activity, instead of taking the time to build real relationships the only way possible: one at a time.
This isn’t the first time that the topic of Focus was raised.
Yoda once said to Luke, “A Jedi must have the deepest commitment, the most serious mind…. All his life has he looked away…to the future, to the horizon. Never his mind on where he was. Hmm? What he was doing. Hmph. Adventure. Heh. Excitement. Heh. A Jedi craves not these things. You are reckless.”
While the Jedi were a semi-religious order that preached a stoic approach to living, the idea that businesses and marketers might need to spend a little less time dreaming about the future might be a valid point.
Luck
Just as your focus is the key to ensuring the longterm, successful direction of your business, the most accomplished marketers and business owners eschew luck in favor of activities that generate real results.
They make decisions that they know will create better opportunities.
They use data to support (or refute) those decisions whenever possible.
They surround themselves with people who can help them to avoid failure.
If you find yourself trying all kinds of different strategies and tactics, in the blind hope that one will stick and get you closer to your goals, that’s relying on luck. Take a step back…
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