50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers. 50 video Marketing statistics for 2017 The statistics are categorized into: Feel free to use the quick links above to jump to the section you’re most interested in. Tweet 11) 14% of marketers used live videos in their social media marketing in 2016 (Social Media Examiner, 2016). Tweet 17) 1 in 4 marketers and SMB owners feel behind on video marketing (Animoto, 2016). Video watching behavior 19) 65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds (Facebook, 2016). Live videos 31) People spend, on average, more than 3x more time watching a Facebook Live video than a video that’s no longer live (Facebook, 2016). Tweet 32) Facebook users comment 10X more on live videos than they do on regular videos (Facebook, 2016). Tweet 45) 70% of millennials are likely to watch a company video when shopping online (Animoto, 2015).

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Video is taking over social media.

In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.

To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.

Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!

video-stats@2x

50 video Marketing statistics for 2017

The statistics are categorized into:

Feel free to use the quick links above to jump to the section you’re most interested in. There are also three detailed infographics about video marketing at the end of the post.

Let’s jump right in!

1. Trends

1) Online videos will account for more than 80% of all consumer internet traffic by 2020 (CISCO, 2016). Tweet

2) Over 8 billion videos or 100 million hours of videos are watched on Facebook every day (TechCrunch, 2016; TechCrunch, 2016). Tweet

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day (TechCrunch, 2016; TechCrunch, 2016). 10 billion videos are watched on Snapchat every day (Bloomberg, 2016).
Over 8 billion videos or 100 million hours of videos are watched on Facebook every day (TechCrunch, 2016; TechCrunch, 2016). 10 billion videos are watched on Snapchat every day (Bloomberg, 2016).

(Image from KPCB)

5) Periscope users have created more than 200 million broadcasts (Periscope, 2016). Tweet

6) Periscope users watch over 110 years of live videos every day (Periscope, 2016). Tweet

Periscope users have created more than 200 million broadcasts (Periscope, 2016). Periscope users watch over 110 years of live videos every day (Periscope, 2016).
Periscope users have created more than 200 million broadcasts (Periscope, 2016). Periscope users watch over 110 years of live videos every day (Periscope, 2016).

7) More than 500 million hours of videos are watched on YouTube every day (Business Insider, 2016). Tweet

8) Searches related to “how to” on YouTube grew 70% from 2014 to 2015 (Google, 2015). Tweet

9) More than 100 million hours of how-to YouTube videos were watched in North America in the first five months of 2015 (Google, 2015). Tweet

2. Marketers’ usage

10) 60% of marketers used videos in their social media marketing in 2016 (Social Media Examiner, 2016). Tweet

11) 14% of marketers used live videos in their social media marketing in 2016 (Social Media Examiner, 2016). Tweet

60% of marketers used videos in their social media marketing in 2016 (Social Media Examiner, 2016). 14% of marketers used live videos in their social media marketing in 2016 (Social Media Examiner, 2016).
60% of marketers used videos in their social media marketing in 2016 (Social Media Examiner, 2016). 14% of marketers used live videos in their social media marketing in 2016 (Social Media Examiner, 2016).

12) 73% of marketers plan on increasing their use of videos (Social Media Examiner, 2016). Tweet

14) 44% of SMB owners and marketers plan to spend money to promote their video content on Facebook in 2017 (Animoto, 2016). Tweet

15) 83% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer, 2016). Tweet

16) 43% of marketers said they’d create more live videos if there were no obstacles like time, resources, and budget (Buffer, 2016). Tweet

83% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer, 2016). 43% of marketers said they’d create more live videos if there were no obstacles like time, resources, and budget (Buffer, 2016).
83% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer, 2016). 43% of marketers said they’d create more live videos if there were no obstacles like time, resources, and budget (Buffer, 2016).

17) 1 in 4 marketers and SMB owners feel behind on video marketing (Animoto, 2016). Tweet

3. Video watching behavior

Videos up to 2 minutes long get the most engagement (Wistia, 2016).
Videos up to 2 minutes long get the most…

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