The Content Imperative for Successful Marketing Automation [Webinar Recap]

The Content Imperative for Successful Marketing Automation [Webinar Recap]

The Content Imperative for Successful Marketing Automation [Webinar Recap]. In a webinar for the GetResponse Automation Hub, I discussed the content driver for marketing automation. Content marketing is a driver for success in marketing automation. In fact, marketing automation creates a need to understand how to create the kind of content that the target audience wants. Marketers have a marketing problem. The content imperative for marketers is: stop interrupting what people are interested in, and be what people are interested in! In other words, create the kind of content that people want to consume. Marketing automation helps with the delivery of that content, but it’s so much more than simply automating emails that promote your product, company, or offer. In this context, empathy means being able to answer the question, “What’s in it for your customers?” This webinar is for you if you… want to learn how to quantify the value of engaged traffic to your business. want to answer customer questions with your content marketing, instead of promoting your product.

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The Content Imperative for Successful Marketing Automation [Webinar Recap]

In a webinar for the GetResponse Automation Hub, I discussed the content driver for marketing automation.

Content marketing is a driver for success in marketing automation. In fact, marketing automation creates a need to understand how to create the kind of content that the target audience wants. The kind of content that reaches, engages, and converts them. This will help you quantify the value of your content marketing activities for your organization. Can’t beat that, right?

Marketers have a marketing problem. What do non-marketing people think is? They think it’s:

  • Advertising
  • Promotion
  • Interruption

But if you think back to marketing classes at university, you probably learned that marketing is a communication between a company and its customers. That’s so much more than advertising, promotion, or interruption. And we, as marketers, often forget what it’s like…

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