Should Glassdoor Reviews Influence Your Next Career Move as a Marketer?

Should Glassdoor Reviews Influence Your Next Career Move as a Marketer?

Glassdoor is an anonymous online review site that allows workers to evaluate and rate their employers. You may have also been advised to approach sites like Glassdoor and other anonymous review sites with caution. Whether you’re a marketer looking for a new opportunity or wondering how the work environment is at a competing company, should you let Glassdoor reviews influence your decision of taking a new marketing job? Combatting the Dark Side of Anonymous Review Sites Glassdoor and other anonymous review sites have pushed companies and organizations to be more accountable. According to BrightLocal, over 80% of people trust online reviews just as much as personal recommendations. People trust the opinions from strangers more than they do from corporations; but it’s important to consider the validity of reviews, especially if they’re anonymous. When evaluating a new marketing position, it’s important to get an accurate job description so you get a clear understanding of the responsibilities and other important factors. But the corporate environment where a marketing job might be could well be a much more positive experience. Don’t Let Glassdoor Alone Cause You to Miss Out On an Opportunity While Glassdoor is a great tool to leverage when considering a marketing job opportunity, it’s important to never solely base your decision on anonymous reviews. Don’t let review sites like Glassdoor prevent you from learning more about a new job opportunity – you could miss out on a great one.

Airbnb plummets, Facebook ranks top in tech on Glassdoor’s Best Places to Work 2017
4 Ways to Use Content Marketing to Hire Top Talent
VMware, Splunk & Juniper among highest paying networking companies
Should Glassdoor Reviews Influence Your Next Career Move as a Marketer?

If you’ve ever actively searched for job openings or were just curious to see what it would be like to work for a specific company, you’ve most likely come across Glassdoor. Glassdoor is an anonymous online review site that allows workers to evaluate and rate their employers. You may have also been advised to approach sites like Glassdoor and other anonymous review sites with caution.

Whether you’re a marketer looking for a new opportunity or wondering how the work environment is at a competing company, should you let Glassdoor reviews influence your decision of taking a new marketing job?

How to Activate Your Employees for Marketing, HR and Sales Success

To make it simple – yes. All factors impacting a possible job opportunity should be taken into consideration. Any tool to help determine if a job is right for you should be taken advantage of to prevent any unfortunate mid-life career crises.

Glassdoor is one of many tools marketing professionals can leverage to gauge the circumstances of a possible career move. However, it’s important to proceed with caution.

Combatting the Dark Side of Anonymous Review Sites

Glassdoor and other anonymous review sites have pushed companies and organizations to be more accountable. They have the power to expose hostile or low-quality work environments and reward those who do it right.

We’re in the midst of a rapidly-evolving digital world where people resort to the Internet for everything, including reviews and opinions from complete strangers. Take Yelp for example – you’re probably not going to trust a restaurant that has less than a two-star rating, whether you know who’s rating it or not. According to BrightLocal, over 80% of people trust online reviews just as much as personal recommendations. People trust the opinions from strangers more than they do from corporations; but it’s important to consider the validity of reviews, especially if they’re anonymous.

This is where one of the dangers of anonymous review sites like Glassdoor presents itself. Anonymity comes with a lack of accountability, creating an environment open for exploitation. A terminated employee or an…

COMMENTS

WORDPRESS: 0
DISQUS: 0