Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

The site receives 159 million page views per month, and has more than 70 million users. Plus, with the embed feature, you presentations are highly portable and easily placed in blog posts, bylines, and on social media. Out of the 30-plus decks I’ve posted, four of them have been featured on the SlideShare homepage. Above are examples of what CTA slides can look like. These are Relevance.com conversion rates since November of 2012 for social media channels. Otherwise, they would jump ship before the end, never see the CTA, and never become referral traffic. Besides, you want to give the content consumer a chance to get through the deck before they click away. There’s a reason why almost 75% of the traffic comes from embeds and referral sources. I try to include an embed of a presentation. Since I’ve had four decks featured on the homepage and four more featured in the marketing category I have a hunch.

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According to DMR Stats, SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users.

And it’s one of the most underutilized lead generation tools we marketers have in our quiver.

Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully. Plus, with the embed feature, you presentations are highly portable and easily placed in blog posts, bylines, and on social media.

Out of the 30-plus decks I’ve posted, four of them have been featured on the SlideShare homepage. That helps drive a considerable amount of visibility and referral traffic. While I can’t tell you exactly how to get featured there, I do have a few ideas.

The icing on the cake, perhaps, is that incoming traffic from a CTA slide can convert at incredible rates — much higher than any other social media platform. Here are some analytics from a new deck after just a few days live:

Here are the lessons learned in more detail:

Always end with a top to mid-funnel CTA slide.

As content marketers it is our duty to provide our content consumers with what to do next. If someone is going to take the time to read, watch or listen to our content we owe them the next step. As a result, it is absolutely prudent to include a top to mid-funnel CTA at the end of the presentation.

There’s a reason to put it at the end, too, but more on that shortly.

Also know that the lower the CTA is in the funnel, the less conversions you’re going to get. Having a CTA to sign up for a free demo will get far less action than offering up an ebook.

Above are examples of what CTA slides can look like. All but the last CTA are just JPGs so the buttons don’t work. You’ll want to make sure your buttons do. If you want more examples feel free to check out my SlideShare account. I’ve retired some of the really old stuff, but there are plenty of goodies still in there.

SlideShare referral traffic has more inherent trust in you.

How would I know this? Easy, look…

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