How Video Establishes “Know, Like and Trust” With Your Target Audience. One of the best places to help you establish the “Know, Like and Trust” factor with your target market is by using video is on Social Media. It elevates your knowledge and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase from you. So how do you go about building the “Know, Like and Trust” factor with your audience through video? Providing Value The first thing is to determine what your target market would find of value. So when creating social media videos, always have your target market in mind and ensure you are infusing not only value into what you’re producing but also some of your personality so people feel they are seeing a friend every time they watch your video. People aren’t going to purchase from you if they don’t like you. Building the TRUST Factor When all is said and done, if someone doesn’t trust you, they will never do business with you. Here are some ways you can establish trust with your ideal target market: Provide Value – Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want to buy from you. People want to see consistency to make them feel more comfortable about trusting you.
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Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster
In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target market’s confidence in you.
And when it comes to compelling people to purchase from you, that confidence must be fully established first.
This is what we call building the “Know, Like and Trust” factor with potential clients. As a business owner, your goal should always be to focus on these three areas in any marketing you do.
One of the best places to help you establish the “Know, Like and Trust” factor with your target market is by using video is on Social Media.
Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase from you.
So how do you go about building the “Know, Like and Trust” factor with your audience through video?
Providing Value
The first thing is to determine what your target market would find of value. If you’re not giving your potential clients something they want, then they have no reason to watch.
That value can come in a few different ways. A video can be:
- Entertaining
- Informative
- Inspiring or motivating
- Interesting
- Engaging
Think about your business and how you can create videos that your target audience would appreciate receiving from you. You may have noticed most all of my videos are of the “Informative” nature through my eTips.
Depending on the industry you are in and tapping into your own unique personality, see what types of videos would work best for you and would resonate the most with your audience.
Since developing the “Know, Like and Trust” factor is a fundamental in business marketing, let’s dive a little deeper into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.
If you’re like most entrepreneurs and small business owners, you are the face of your business. You don’t have the luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out there, pounding the pavement and getting visible in front of your potential clients.
This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering more about what…
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