SOCIAL MEDIA REVOLUTION: Digital marketing key to business success. Nathan Thompson/Examiner-Enterprise As more consumers rely upon smart phones and tablets for information, the influence social media has on business marketing is more important than ever, Oklahoma City-based Smirk New Media CEO Mike Koehler said. "Social media allows that to happen like nothing we've seen before. "By 2020, it is projected 40 percent of all ad dollars will be spent online." "Instead of watching television, people are using their smart phones. "They wonder why the would shoot video live if there really isn't anything engaging to talk about. "Twitter's growth will continue," he said. If you interact with your customers on social media, the higher your ranking will be." Customers also have the ability to rate a company's product and service online. The more businesses engage with the customer, the higher the rating will be, he said.
As more consumers rely upon smart phones and tablets for information, the influence social media has on business marketing is more important than ever, Oklahoma City-based Smirk New Media CEO Mike Koehler said.
Koehler was the guest speaker at the Bartlesville Marketing and Communications Association meeting Thursday at Tri County Tech.
According to Koehler, in order for businesses to survive in 2017 and beyond, owners and marketers must embrace the emergence of social media to get the message out.
“Great business owners and marketers want to know who you are talking to and which platform for engaging with customers works best for you,” he said. “Social media allows that to happen like nothing we’ve seen before. Digital advertising spending will continue to grow and there are multiple reasons why that will occur.”
Digital advertising and traditional media
As younger generations begin to make their consumer presence known, businesses and media sources alike are starting to shift toward focusing in on digital advertising. Companies – including the Examiner-Enterprise – are making more strides in the sphere by offering digital marketing packages at an ever increasing rate. Koehler does not see that trend stopping anytime soon.
“The reality is that 2017 will represent the first year ever that companies spending their marketing dollars will overtake television advertising,” Koehler said. “By 2020, it is projected 40 percent of all ad dollars will be spent online.”
According to Koehler, the biggest shift in advertising money can be attributed to the increased influence of smart phones.
“Digital traffic shows increased usage in the morning hours, the noon hour and the dinner and evening…
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