We Answer 5 Common Questions People Have About Social Media Marketing

Source: Online Marketing Blog – TopRank®

Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI).

As a result, social media has also become a routine marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create another vital touch point in the changing customer journey.

But as the social media landscape continues to evolve, both green and seasoned marketing professionals are constantly searching for answers on how they can best leverage social media within their organizations’ marketing strategies.

To lend a helping hand, TopRank Marketing’s SEO team took a peek at social media marketing related keywords and keyword groups, as well as related SERPs and our own data, to identify some of the top questions people are asking around social media marketing. And today, we answer those questions.

Let’s get started.

#1 – What is the impact of social media marketing on business?

Like any marketing tactic, brands and marketers want to understand the business case and benefits of social media marketing. After all, social media marketing takes time, resources and strategy to be successful—so you want to make sure you’re aligning your efforts with your business needs and goals.

Generally speaking, social media marketing offers five core benefits:

1. Increases exposure and brand awareness. Social media platforms provide your business with another online space to share and engage with your audience—outside your website or brick and mortar store, and in a place customers and prospects feel comfortable. Through both organic and paid social activities, the content you share and the discussions you host can help keep your brand top of mind or get it on new customers’ radar.
2. Boosts website traffic. With the right mix of engaging content, social media can encourage your audience to click and visit your website or blog.
3. Builds brand loyalty. The content, discussion and service you’re providing on your social media platforms can help build an engaged band of loyal followers.
4. Provides useful audience and market insights. Social media allows you to see your customers—and competitors—in their true habitat. With just a few clicks you can learn more about the people they interact with, the types of content they share and engage with most, their favorite TV shows, and the list goes on.
5. Generates leads and sales. While social media is not traditionally…

Click here to read more