Author: Frank Rumbauskas / Source: Business 2 Community Social media is the big buzzword right now in sales, and in small business marketi
Social media is the big buzzword right now in sales, and in small business marketing. Everyone wants to know how to sell with social media.
In fact, I sent a survey out to existing clients not too long ago, asking what they would like my next book or product to be about, and a whopping 56% voted for social media.
So, with that in mind, I want to lay out the facts, along with my opinions (which are based on real-world experience), on social media:
First of all, social media is fantastic. It certainly has its place in the world of selling and sales prospecting. But, is it the end-all and be-all that many people are making it out to be?
No, it’s not. And here’s why:
A successful salesperson – or small business owner – will use any and all efficient and effective tools at her disposal. This means that even though social media can be effective if used properly, it should never be the only method used to attract new customers.
Let’s use Twitter as an example: Twitter literally exploded onto the social media scene and it wasn’t long before you saw the blue Twitter logo just about everywhere. As a result, tons of salespeople and small business owners immediately jumped in, trying to use Twitter to get new customers.
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The problem is that Twitter is not the best-suited avenue for gaining new customers; it is most effective in retaining existing customers and getting them to come back for repeat business. A local restaurant will do great announcing their daily specials on Twitter,…
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