7 Ways to Annoy Webinar Video Watchers

7 Ways to Annoy Webinar Video Watchers. They are valuable as background information for the B2B marketing videos we create, because a webinar is an opportunity to hear real people use real words (as opposed to marketing-speak) to describe solutions to customer problems. Put up a slide with a photo and credentials when the presenter starts talking. Maybe even leave an image in the corner of the screen. Make it an enticing list. Don’t tell me why you’re going to talk about it or how interesting it will be. Talking about the bullet point I’m looking at Looking at a bullet point while a speaker goes on at length about the subject is just annoying. You want people to learn from your webinar? No test data This applies to software demos. Don’t have video problems.

Author: Bruce McKenzie / Source: Business 2 Community

What do you think about this?

Interesting

Not Interesting

I’ve sat in on many webinars and on-demand demos. They are valuable as background information for the B2B marketing videos we create, because a webinar is an opportunity to hear real people use real words (as opposed to marketing-speak) to describe solutions to customer problems.

But hosts and presenters often unwittingly reduce the value of a webinar by doing things that fail to give value in exchange for my attention. Here are the seven worst “practices” I encounter.

1. “First a few housekeeping details”

Skip the introductory stuff about how you can enlarge the screen, submit questions, download the recording, etc. It’s hard to think of a less upbeat way to start things off. If your meeting platform software doesn’t make these details clear, you can put them somewhere on the title slide or a crawl across the screen.

2. Introducing the presenters

The presenters make or break your webinar—but they should need no introduction. What got me to sign up for the webinar in the first place was an invitation to learn something new from experts. Let them get on with it.

Of course you don’t want latecomers wondering who they’re listening to. Put up a slide with a photo and credentials when the presenter starts talking. Maybe even leave an image in the corner of the screen.