How to Use Webinars for Every Stage of the Customer Journey

How to Use Webinars for Every Stage of the Customer Journey

One of the things I love most about them is that you can use webinars for every stage of the customer journey by altering the intent of the content as the buyer’s questions, goals and needs change. Think of webinars as a form of content, because that’s what they are. Duct Tape Marketing Example: Every month we host what we call a System Webinar that covers topics that I believe are relevant to marketers at that time. Past topics have included: Pay Per Click Advertising Basics Create a Referal Machine That Works Everyday Tips and Tools for Greater Productivity Build trust I’m all for testing out various formats on webinars to see what works best for you and your audience, but if there is one thing I’m against on this type of platform, it’s selling. This report is presented in a webinar format. Duct Tape Marketing Example – Within the Duct Tape Marketing Consultant Network, there is a plethora of tools, templates, and processes to get consultants up and running to make more money fast. Duct Tape Marketing Example – We present mid-month reports to our clients, and it’s almost always through a webinar. Duct Tape Marketing Example – I’ve developed relationships with numerous people within the industry that have helped me build up my client base and expand my referrals. This helps to expand my exposure, reach new audiences, and increase my referral network. Helpful tips Best practices for conducting a webinar There are numerous ways you can run a webinar, but below are a few best practices I would follow regardless of the format: Narrow in on a topic that the webinar will focus on and stick to it.

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customer journey

Simply put, webinars (online meetings) are a convenient form of content that gives you the ability to create “one to many” engagements. One of the things I love most about them is that you can use webinars for every stage of the customer journey by altering the intent of the content as the buyer’s questions, goals and needs change. In fact, you must consider this approach to get the most from this medium.

Think of webinars as a form of content, because that’s what they are.

To see what I mean, take a look at the sections below to see what webinars can do for your prospects and customers throughout each phase of the journey. I’ve also sprinkled in ways that we at Duct Tape Marketing use them to give you some food for thought on how you might be able to apply these ideas to your business.

Create awareness

When it comes to spreading awareness around a business, many marketers resort to blogging, social media, emails, PPC, and so on. While I am all for these methods of building awareness and use them myself, I’m always perplexed as to why more business don’t add webinars to that list. They are an excellent way to promote useful content and teach timely topics.

Duct Tape Marketing Example: Every month we host what we call a System Webinar that covers topics that I believe are relevant to marketers at that time. Anybody is invited to these calls, and it’s a great way for me to share my knowledge on a topic while at the same time give a good impression and introduction of my business. Past topics have included:

  • Pay Per Click Advertising Basics
  • Create a Referal Machine That Works Everyday
  • Tips and Tools for Greater Productivity

Build trust

I’m all for testing out various formats on webinars to see what works best for you and your audience, but if there is one thing I’m against on this type of platform, it’s selling. Don’t sell, give. Repeat that sentence over and over again so that it sticks with you.

Use your webinars to help your audience solve a problem they’re having. This helps to establish trust and credibility, which are two attributes that are key if you want somebody to eventually buy from you.

Convert

A percentage of people who attend your awareness-based webinars will want to know how they can act on that useful content, so you need to be prepared for this question and create a webinar that outlines how you might be able to help them.

A conversion-based…

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