Brokering Better Ad Results

The step-by-step guide on running Facebook ads for financial traders by Aitarget, the certified Facebook marketing partner Success in Facebook advertising is built on four pillars: 1) bid, 2) targeting, 3) funnel, and 4) creative. Their importance as foundations for good advertising is comparable to the importance of bidding strategies on the stock exchange. It starts with a Pixel (or SDK) Working with fintech companies we were surprised to discover that 22% don’t use Facebook Pixel in their marketing arsenal. This is a big mistake. If you have no Pixel on your website right now, start by installing it. As the figure above shows, even when businesses have installed a Facebook Pixel, there can still be issues with how it is used which will affect your advertising success. Facebook Pixel is a piece of code that is placed on a website to collect data on user actions. Having gathered such data on users’ behaviour on your website, you can then target ads towards those who have already shown interest and are more likely to become your clients. It works the same way as Pixel does for websites, collecting statistics on the actions of potential clients. To make sure everything works as it should after installing Pixel, use our checklist.