Content marketing is changing. Distribution is changing and 2019 will encourage marketers to spend more time finding the right tactics to reach their target audience. What’s the best time to reach our audience? Focus on your best performing channel Content marketing is changing. Find the channels that your target audience spends the most time on and craft a strategy to reach them. Use your learnings from 2018 and improve your success by using the right channels at the right time. It’s time to set more specific objectives and content tactics to increase the success of your promotion. Put your audience first The best way to ensure that your content marketing strategy stays successful for the next 12 months is to keep listening to your audience’s needs. If your target audience or your objectives changed over the last 12 months, then you need to reflect this changes on your content marketing strategy. The best way to get started is to go back to your content marketing tactics that you’ve used in 2018.
Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019.
Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind?
It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months.
Here are seven tips to get you thinking of what you need to improve in 2019.
1. Get the basics right
A good way to start the year is to review your existing strategy. Find the time to get together with your team to discuss all the things that worked well in 2018 and what needs to be improved in 2019.
A closer look at your strategy can help you understand whether your plans are still relevant for the next 12 months. If you haven’t created a written content marketing strategy yet, then you can start drafting your plans to make it easier to communicate them across different teams.
According to CMI’s recent report, only 39% of B2B marketers have a documented content marketing strategy. This means that a large number of marketers is still not able to prove how their plans are set to make a case about the value of content marketing to the rest of the company.
The easiest way to revise your content marketing strategy once a year is to invest time in setting up a documented content marketing plan. Even a simple overview of your strategy can still be effective.
2. Improve your distribution tactics
Content distribution can be a key part of your content marketing strategy. It’s not enough to create good content if you cannot show it to the right audience. Distribution is changing and 2019 will encourage marketers to spend more time finding the right tactics to reach their target audience.
Have a look at your data to discover your best acquisition channels and explore your audience’s habits when it comes to content consumption.
Start by answering some of these questions:
- Which channels are the best performing acquisition channels?
- What’s the journey of our visitors to the site?
- What are the devices that our audience tends to consume content?
- What’s the best time to reach our audience?
- Which messaging works better to promote our content?
- What’s the ideal frequency in terms of content promotion?
These questions can help you update your content marketing strategy to adjust to your audience’s needs. They can help you improve your tactics around content distribution to ensure that you stay as efficient as possible.
3. Focus on your best performing channel
Content marketing is changing. We’ve left behind the need of being on as many channels as possible.
Now it’s time to explore your best-performing channels to use them more strategically. Find the channels that your…