10 Mistakes Content Marketers Make. It’s a huge element of online marketing and has become a favored lead generation tactic for many businesses, with good reason. The marketer must come up with a suitable, time appropriate topic, draft up the initial content, proofread and edit and then finally publish the piece. This is why leading content marketers are highly sought after by big business, as they have honed their skills, understanding what makes great content and how to avoid fatal mistakes that can destroy the quality of their content, or even worse their brand. In this post, I’m going to share 10 simple avoidable mistakes, to boost the quality of your content, and give it a stronger chance of being successful. Don’t ever feel compelled to throw words in for the sake of making the piece bigger. Creating engaging, quality content on a consistent basis is difficult and the fact is most of the population won’t be good at it for a variety of reasons. This is the difference between simply producing content and understanding why promotion is critical to the success of that content being created. By understanding what does work, you can create more content along those lines, and avoid producing more content where data tells you it hasn’t been successful. Avoid these 10 mistakes to boost your chances of success.
Content marketing is big business these days. It’s a huge
element of online marketing and has become a favored lead
generation tactic for many businesses, with good reason.
And, it’s not an easy task. There’s more to it than just posting
content. The marketer must come up with a suitable, time
appropriate topic, draft up the initial content, proofread and edit
and then finally publish the piece. Content marketing experts know
from experience just how tough it is to create outstanding content
consistently, let alone content that shoots the lights out. This is
why leading content marketers are highly sought after by big
business, as they have honed their skills, understanding what makes
great content and how to avoid fatal mistakes that can destroy the
quality of their content, or even worse their brand.
In this post, I’m going to share 10 simple avoidable mistakes,
to boost the quality of your content, and give it a stronger chance
of being successful.
1. Quality is king.
A crucial mistake made by so many content marketers is the
creation and pumping out of truckloads of content for the sake of
content. When it comes to content, quality is king and to add to
that — consistent, predictable quality is the sweet spot. A
haphazard, rushed, or under-whelming content marketing strategy
guarantees you or the company you are representing poor lead
generation results, and an utter waste of marketing budgets.
Don’t ever feel compelled to throw words in for the sake of
making the piece bigger. If you can say it succinctly and
convincingly in fewer words, do exactly that.
2. Proofread, edit, proofread, edit, repeat.
Marketers and business owners new to content marketing often
fall into the trap of thinking it’s easy. How hard can putting a
few words down on paper be hey? Here’s the reality check — being a
quality content marketer is much harder than it seems. Creating
engaging, quality content on a consistent basis is difficult and
the fact is most of the population won’t be good at it for a
variety of reasons. Those that are new to it, will almost always
make this mistake. The mistake of failing to thoroughly proofread
and edit their content, more than once.
Don’t put in all the effort in the lead up, to fall at the final
hurdle, thus destroying everything before, by failing to proofread,
and edit to ensure nothing less than an excellent end product.
3. Topic selection.
Topic selection is crucial, and often underestimated in terms of
it’s impact on the outcomes of your content marketing
efforts….
COMMENTS