Charles Duhigg on the Power of Setting Smart Goals [Master Class]

Charles Duhigg on the Power of Setting Smart Goals [Master Class]. Aligning these goals is what keeps marketing and sales teams in lock-step. For example, marketing may have a Service-level Agreement (SLA) with sales to generate 100 marketing-qualified leads (MQLs) per month, and in return, sales agrees to "work" at least 80% of those MQLs generated by marketing, and provide feedback to marketing about which ones resulted in the most productive conversations, and new business. This relationship gives marketing teams perspective. Conversely, it gives sales teams a view to the top of the marketing funnel, allowing them to prioritize MQLs from the campaigns, content, and touchpoints that have led to success in the past. They work together as one revenue team, and collaborate to maximize efficiency and revenue. The HubSpot Growth Stack, a combination of our marketing and sales software, is built to enable this interaction between teams. Click here to register for this live event. In this master class, HubSpot Academy Inbound Sales Professor Kyle Jepson, is going to be interviewing Charles on the power of setting SMART goals, and why productivity is at the heart of growing companies through proper alignment between marketing and sales. The more value we can muster from every bit of effort these teams put forth, the faster we can grow and scale.