Conversely, in the past year we’ve heard from top social networks (ahem, Facebook) that have decreased the organic reach of videos shared by brands, in favor of posts that spark conversation. Here are 5 free resources every social media marketer can use to create visuals that engage their followers and position their brand in the best light: #1 Social Media Visuals Let’s start with the photos themselves. You’ve probably heard of Unsplash. They became a go-to source for visuals for many marketers several years back, offering a more aesthetically pleasing alternative to pricey stock photo sites. But with so many individuals and brands now using Unsplash as a resource, we find ourselves pulling from these lesser known sites more and more: The photos are beautiful, and free. Just note: Each site has unique copyright permissions that you’ll want to be aware of before using any images. Since standing out in your followers’ social media feeds is a constant challenge for social media marketers, this tool can be really helpful in finding out which images have already been used widely, so you can opt for newer, lesser used ones. Premium users can also create simple data visualizations to make interesting stats and figures “pop” in their followers’ feeds. The best thing about this tool is how easy it makes creating new videos. You can use it to trim or loop a video, create a stop motion video, and even convert an image to video.
Social media visuals matter for more than just aesthetic reasons—93% of consumers say a product’s visual appearance plays a key role in their purchasing decisions. Since a customer’s perception of a brand is often informed by more than a single touchpoint, social media marketers have many opportunities to capture the attention of their followers with on-brand, compelling visuals.
In a 2018 report, 70% of marketers revealed that their digital marketing results are better when they share visuals versus when they don’t. Conversely, in the past year we’ve heard from top social networks (ahem, Facebook) that have decreased the organic reach of videos shared by brands, in favor of posts that spark conversation.
What does this all mean? Simply put, brands need to be more creative than ever before with what they share on social media. And when they do get in front of their audience, they need to make it count. With 2019 around the corner, now is the perfect time to reevaluate your social media strategy and consider how you make your content stand out from the crowd.
Here are 5 free resources every social media marketer can use to create visuals that engage their followers and position their brand in the best light:
#1 Social Media Visuals
Let’s start with the photos themselves. You’ve probably heard of Unsplash. They became a go-to source for visuals for many marketers several years back, offering a more aesthetically pleasing alternative to pricey stock photo sites. But with so many individuals and brands now using Unsplash as a resource, we find ourselves pulling from these lesser known sites more and more:
The photos are beautiful, and free.
Just note: Each site has unique copyright permissions that you’ll want to be aware of before using…
COMMENTS