The Top Social Media Trends In 2017 (And How They Can Help You)

The Top Social Media Trends In 2017 (And How They Can Help You)

Author: Lale Byquist / Source: Jeffbullas's Blog Okay, so you’ve created a comprehensive digital marketing strategy for 2017, and you’re

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The Top Social Media Trends In 2017 (And How They Can Help You)

Okay, so you’ve created a comprehensive digital marketing strategy for 2017, and you’re ready to kick goals this year.

Here’s the thing: your marketing strategy is worth nothing if you don’t keep an eye on popular social media trends.

In today’s world, any digital marketing campaign must include running social media accounts.

If you believe that people only use social media for private communication, then we have some bad news for you.

Those days are far behind us.

Social media has become the perfect environment for people to communicate with brands and companies, and ask questions in a convenient way.

However, it’s not enough to simply be present on social media to succeed. The environment is highly competitive. It’s crucial to stay one step ahead of your opponents by keeping up to date with trends.

Industry leaders list Facebook and Instagram as the most popular social media platforms for brands, so here’s a list of current trends for each of these platforms and what they can do for you.

Facebook trends

Facebook boasts over 1.86 billion monthly active Facebook users, and has become the main source of online communication for many brands.

It’s a powerful business tool that helps raise awareness, drive demand and boost sales. No matter what your business goals are, you can achieve them on Facebook.

Constant improvements are made to Facebook’s communication features – so let’s look at what’s popular in 2017.

Live streaming

A live stream is a real-time video post on Facebook that you can add with the help of the Page Manager app. It allows you to see the number of live viewers and a real-time stream of comments while broadcasting. It remains on your page’s timeline after finishing as well.

Sharing a live stream is valuable because Facebook sends notifications to all your followers, increasing the likelihood they will join in. It’s a form of content that is growing more and more popular because of its ability to boost user engagement. Today’s users value being ‘in the moment’ and ‘being present’, and this trend is growing in popularity worldwide.

Additionally, live streams can be used to add roundups to your Fan Page. If you use this rubric regularly, people will know what to expect and wait with anticipation for your live streams. However, it’s always important to announce these videos in advance.

If you haven’t tried live streaming, give it a whirl and you may be surprised at how many of your subscribers are interested in your content!

360° photos

Recently, Facebook introduced interactive pics – 360° photos that allow users to see the view all around the photograph.

This presents a priceless opportunity to place subscribers in the center of the action and let them see the world around you, plus it’s infinitely more immersive than posting traditional photos.

As you can see above, 360° photos also get more views than traditional photos. The reason for this is that people don’t need to spend much time to see and experience at every angle with the help of 360° photos.

Plus, 360° photos can be used as a way to organize a virtual tour online.

Commenting as an art form

Successful brands and companies go beyond simply replying to or commenting on Facebook posts. They know the big secret: people love scrolling through comments, and if you can write an interesting one, it’s likely that you can earn new subscribers without spending money on ads.

Running a Facebook page for a business requires more than regular posting. You should obviously interact with your subscribers, but they will never forget you if you can comment on their photos as a brand. It helps to earn their respect and interest, and therefore, convert them into customers.

Social media eCommerce

Social media has a huge influence on consumers’ purchasing decisions, and it’s getting more and more convenient to buy online. The Facebook team knows it, and that’s why eCommerce is flourishing here.

Although Facebook offers CTAs to interact with subscribers, you can also help customers buy online with the help of a fully…