Is email still cool or is it old school?

Is email still cool or is it old school?

Author: Cathy McPhillips / Source: contentmarketingworld.com It’s a great way to build followers and here’s how: Of course, everyone has

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It’s a great way to build followers and here’s how:

Of course, everyone has an email address. But should marketers still be using email as a tool or is it just too old school?

Some marketers may think email is yesterday’s news, but the reality is that it remains one of the best ways to reach a targeted audience quickly and efficiently with your message. However, there are some tips and tricks you should know to use it well.

Content Marketing World speaker Jessica Best thinks email can be a powerful tool – but only if it’s used wisely. She recently created a video about her top three email marketing tips and you should check out right now!

Good tips, right? When it comes to email marketing, you might say Jessica is…well, the best. Let’s take a closer look at the great tips Jessica has to offer:

Tip #1: Focus on subject line and pre-header text
Everyone knows about the importance of the subject line – but don’t forget about the pre-header text, too. These key pieces of information should be working together to help more of your emails get…

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