Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen

Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen

Source: Online Marketing Blog - TopRank® Traditional vs. Programmatic Media Buying [Infographic] Programmatic media buying is all over the digital

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Traditional vs. Programmatic Media Buying [Infographic]
Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfs

Introducing Twitter Lite
To combat slower mobile networks, expensive data usage and a lack of mobile storage experienced by some users, Twitter has launched Twitter Lite. The new offering is a mobile web experience that minimizes data usage and takes up less than 1MB of space. Twitter

LinkedIn Lead Gen Forms Streamline the Lead-Generation Process
LinkedIn (client) has enabled lead gen forms to help advertisers provide a seamless, in-app experience for their sponsored content on mobile devices. The form is easily filled out with a prospect’s LinkedIn info, and after conversion they’re sent to a customized thank you page in the app guiding them to their next step. AdWeek

Google Analytics remarketing lists go cross-device May 15
Google has announced they’ll be rolling out logged-in…

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