Tag: Media buying
Addressable TV from the media buyer’s perspective: What’s hype vs. reality
Advertisers can target tens of millions of US households using third- and first-party data rather than buying in broad demographic strokes.
It sounds ...
Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen
Source: Online Marketing Blog - TopRank®
Traditional vs. Programmatic Media Buying [Infographic]
Programmatic media buying is all over the digital ...
Trimming the fat in media buying with the help of technology
Trimming the fat in media buying with the help of technology.
Managing media spend is a daunting process for marketers that can lead to disappointing ...
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