Author: Guest Post / Source: Duct Tape Marketing < All Articles As a small business owner, you’re constantly looking for new ways
As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones.
Small business social media marketing strategies actually have an advantage over big companies. Why? Social media effectiveness boils down to engagement. If a business doesn’t engage with its customers, chances are it won’t have success in social media marketing.
Small Business Social Media
Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers.
In fact, one study revealed a whopping 90% of marketers say social media is important to their business. Eighty-two percent of survey participants worked in businesses with less than 100 employees.
Marketing through social media is easy for small business owners as long as you actively post on social media pages. Some common social media sites include Facebook, Twitter, Instagram, LinkedIn, and Pinterest. To effectively use social media for your business, set a schedule to regularly engage with your followers.
Why small businesses have the social media marketing advantage
Social media success does not depend on how many followers a business has. Instead, it depends on customer engagement.
Here are some reasons why small businesses can actually have more success on social media than big companies:
1. Small businesses are community and individual focused
There are quite a few differences between big and small businesses, like legal structure, the number of employees, and revenue. But, the nitty-gritty aspects of a business aren’t the only distinctions between big and small businesses.
Small businesses tend to be more community and individual focused. Many small businesses choose to be heavily involved in their communities, which leads to a connection with customers. They also enjoy the benefits of joining the chamber of commerce in their community by connecting and sometimes partnering on marketing campaigns with other local businesses.
When using social media, small businesses can connect with their customers online. Small businesses are more likely to respond to their customers than large businesses. As a small business, you can easily handle the influx of comments from customers, so make sure you reply quickly.
Social media is a great way for people to talk about products or services. To increase customer engagement, ask customers to post pictures on social media with the company’s product. And, welcome reviews, questions, comments, and concerns from consumers.
As a small business owner, you can easily foster connections with individuals on social media. Current and potential customers…
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