A Non-Agency Guy Reflects His First Year at TopRank Marketing

A Non-Agency Guy Reflects His First Year at TopRank Marketing

I’ve been there and I’m sure many of you have as well — especially if you work in digital marketing, which can often be a fast-paced, demanding, and stressful field. While confident in my skill set being very applicable in this world, I couldn’t help but wonder if it was the right world for me. #2 – Cool Clients Working with big-league clients also helps us keep our eyes on the prize. One thing that has become quite clear to me in my time at TopRank Marketing is that we are very deliberate about the businesses we engage as an agency. #3 – Awesome Team Not only do our clients keep me on my toes — so do my coworkers. To me, this is probably the most invigorating aspect of working at TopRank Marketing. Each day I get the chance to absorb knowledge from tremendously adept and skilled pros in various disciplines. There’s a very legitimate and earnest focus on personal development that I believe to be rare. #5 – Taking Pride It’s honestly cool to tell people where I work. I will say that on those more difficult days, I always have the support and structure necessary to overcome.

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Liking where you work is not an optional luxury. At least it sure shouldn’t be.

Spending 40 hours of every week at a place you dread is a tough way to go through any stretch of life. I’ve been there and I’m sure many of you have as well — especially if you work in digital marketing, which can often be a fast-paced, demanding, and stressful field.

So last year, when I decided to pursue a new professional venture, finding the right culture fit was a huge priority for me. As I started exploring the possibility of joining the TopRank Marketing team, I had some reservations; not because of anything specific to the company, but because it’s an agency.

I hadn’t work at agencies much in the past. I was familiar with the stereotypes, the paradigms, the lamentations. While confident in my skill set being very applicable in this world, I couldn’t help but wonder if it was the right world for me.

Would the constant reality of client demands stifle my creativity? Would the permeating structure of workflow management systems prove suffocating? Would I be intimidated as a newbie working alongside people who’ve been in such a setting forever?

Well, as you can tell, I took the plunge. And I’m very glad I did. I’m coming up on my one-year anniversary here at TopRank Marketing and can happily say that up to this point, it has been an extremely rewarding experience, unhindered by those negative agency archetypes mentioned above.

If you’re a talented writer, strategist, SEO or analyst considering a career move, I highly recommend checking out TopRank Marketing — even if you’ve never worked in an agency. Here are five reasons I’ve felt right at home.

#1 – Business Casual

I’m not just talking about dress code. The environment here here strikes the right balance between business and casual. In the years prior to coming aboard, I’d spent time working downtown at a big corporate bank as well as at an ultra-leisurely tech startup, so I’ve experienced both ends of the spectrum and didn’t love either extreme.

I know from speaking to others that certain agencies can veer a little too far in the direction of informality, with flip-flops and Monday morning mimosas and lax attendance standards. From my view, these kinds of things can quickly become distractions, preventing people from being seriously focused on their work. At TopRank Marketing, the vibe is laid back enough that it’s always comfortable and easygoing, but not so much that…

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