Bringing video production in-house, and creating a repeatable workflow, is a great way to leverage video for your company. Building an in-house video studio allows you to make videos how you want, with whom you want, on your own time. If you’re looking to humanize your marketing and business efforts, creating video content is a great way to make that happen. Here are six things you need to build in-house studio: An Empty Room The first thing you are going to need is a permanent place to set up your video studio. At Brightcove, we turned a conference room with a large adjacent closet into our video studio. Camera, Lighting, and Sound Equipment Figuring out what gear to buy can be overwhelming, that’s why it’s best to start small and grow with your needs. If you want your videos to look professionally produced you’ll probably want to be somewhere in the $7,500 range to get started. Seamless background paper is great for creating a simple set that you can use again and again. Many times, video scripts look great on paper but don’t sound authentic when said out loud on camera. Bring your in-house video production goals to life by building a studio today Even though you might not be ready to produce television-quality content, you can get started creating thoughtful, educational, branded video content that will help your customers and audience learn more about what you have to offer through video.
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You’ve probably heard that you need to be making more videos for your company, and maybe you’ve even started to try and figure out how to make that happen.
From product marketing to recruiting, to social media, internal communications, and customer support, videos are key in getting information to your customers, employees, and audience online.
Bringing video production in-house, and creating a repeatable workflow, is a great way to leverage video for your company.
Building an in-house video studio allows you to make videos how you want, with whom you want, on your own time. An in-house video studio gives you the freedom to experiment with different types of video content and also lets many voices from your company be heard.
If you’re looking to humanize your marketing and business efforts, creating video content is a great way to make that happen.
Here are six things you need to build in-house studio:
An Empty Room
The first thing you are going to need is a permanent place to set up your video studio. If your goal is to create consistent looking video on a regular basis, you’ll want a place that you can use over and over again.
At Brightcove, we turned a conference room with a large adjacent closet into our video studio. In the larger room we create different setups that include simple talking head interviews with a plain background, living room sets, mock office settings, and many others.
All of our gear is kept in the big adjacent closet, neatly organized so that we can act quickly if we have an urgent request, or a great idea is sparked on the fly. Having this space is important as it allows us the ability to experiment and produce multiple videos without disturbing others in the office.
Camera, Lighting, and Sound Equipment
Figuring out what gear to buy can be overwhelming, that’s why it’s best to start small and grow with your needs. If you plan on taking your in-house video production seriously, it’s best to invest in a reliable video camera, a great microphone, and some…
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