Social Media 101: Best Practices for Social Media Video Across Different Channels

Social Media 101: Best Practices for Social Media Video Across Different Channels

Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level. This high demand for video content means social media managers must integrate video into their social media strategy to stay relevant. It’s easy to rush and share a video you just created across all your social media channels. Whether you’re optimizing existing videos and re-purposing them, or planning to create new content, these tips from social media marketing headhunters will ensure your videos have the maximum appeal and impact for each social media platform. Instagram Instagram has been pushing users and businesses to create video content after realizing the importance of social media video marketing. We’re in an experience-driven age and live video streaming is a great way to get brands and their audiences to share moments, even if they’re not physically together. Promote other relevant videos Linking older, relevant videos in a video’s description is a strategic way to drive more views and engagement with the rest of your content on your YouTube channel. Playlists ensure that your viewers can easily watch your content one video after another, increasing views and engagement. Since stories only live for 24 hours, social media managers should focus on quick and easy to consume content. Marketing your Snapchat is key in getting people to discover it and increasing engagement!

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Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level.

No matter what industry you’re in, video should be a critical part of your marketing strategy if it isn’t already. Why? Simply because people love videos! According to HubSpot, more than 50% of consumers want to see videos from brands more than any other type of content. This high demand for video content means social media managers must integrate video into their social media strategy to stay relevant.

According to a report by Animoto, 93% of marketers say they’ve landed a new customer thanks to a social media video. By 2022, over 80% of all internet traffic is predicted to be video traffic. It’s safe to say that social media video will become an increasingly critical part of driving marketing ROI.

We’ve previously discussed how to create engaging social media video content. If you haven’t checked that out, we strongly advise you to, to ensure your social media strategy is bulletproof. Once you’ve learned how to create superb video content, you can now distribute and promote it across social media.

It’s easy to rush and share a video you just created across all your social media channels. However, it’s not the most strategic approach as not all hosting or social media platforms are created equal and not all content is suitable for every platform. The audience, audience behavior, and expectations all differ on each channel. Moreover, the hosting capabilities and video specs differ as well.

The digital marketing space has evolved and social media managers must invest in social media video marketing. In order to do so successfully, you must be hyper-aware of the best practices for specific social channels to build an effective strategy for each one.

Whether you’re optimizing existing videos and re-purposing them, or planning to create new content, these tips from social media marketing headhunters will ensure your videos have the maximum appeal and impact for each social media platform.

If You’re Doing Social Media Video Marketing, Do It Right: Here’s How

With over 336 million monthly active users worldwide, social media managers must effectively know how to stand out and set their business apart on Twitter. And there’s no question as to if videos drive higher engagement on this channel. According to Twitter, videos are six times more likely to be retweeted than tweets with photos and increase the average lift in purchase intent by 34 percent.

There are four ways to share videos on Twitter:

  • Recording straight from the app
  • Importing from your device
  • Uploading onto twitter.com
  • Going live on the app

Great for: teasers; industry, company, or product news; timely and trending content

Upload bite-size teasers for full-length videos

The video length limit on Twitter is 140 seconds (two minutes and seconds) so it’s a good channel to share snippets or previews for longer video content. You can add the link to the full version of the video right next to the video so it’s easy to convert viewers.

Reply to tweets

Using videos to respond to tweets from your audience is more personal than a standard tweet with text. Not many brands take the time to make video responses on this channel so it’s a great way to stand out and build exceptional social customer service. Your audience will feel closer and appreciate a video reply far more than a typical tweet.

Educate or Entertain

Users scroll through their Twitter feeds to discover content that’s educational or entertaining. By sharing video content that helps people learn how to do something new or makes them laugh, you connect with your audience in a way that isn’t purely promotional.

Instagram

Instagram has been pushing users and businesses to create video content after realizing the importance of social media video marketing. This is likely due to the 80% increase, year-by-year, in time spent watching Instagram videos and the number of videos created each day quadrupling since 2017. Instagram video also has a major impact on purchases, as 48% of consumers say that they have made a purchase due to a brand’s video on the platform.

Great for: teasers; behind-the-scenes; explainers; user-generated posts; visually-driven content

Create visually-striking videos

Instagram is fundamentally built on visual content, so it only makes sense to create aesthetically pleasing videos. Make sure your videos are well-shot and well-produced to stand out against a sea of other content. Users won’t be impressed by videos that aren’t high quality. Since Instagram videos don’t auto-play with sound, ensuring that your video’s message gets across clearly without the audio is also key.

Top #GoPro Videos of 2018 – 3️⃣ – Not a drone, not a video game. Fly down Farwell Canyon with @kilianbron + #OverCapture from #GoProFusion. How would you describe this line? Comment with one word below. • • • #GoPro #GoProMTB #DownhillMTB #BritishColumbia #Canada

GoPro knows just how to catch people’s attention. The video above is an excellent example of how to immerse users into a moment with visually-pleasing content. By sharing great user-generated content like this, the brand is able to share an intimate and exhilarating experience with its followers.

Hook people with content, QUICK

Instagram videos on the main feed are limited to 60 seconds while stories are limited to 15 seconds. This means you only have a short window to capture your audience’s attention and get your message across. As a social media manager, you must push for the creation of bite-size, captivating videos to get maximum return.

Instagram is another great platform to show snippets of your longer videos and promote them. From a product launch or behind-the-scenes look into your company, Instagram is a fantastic place to market your brand in a fun way.

Use relevant hashtags

Using the right hashtags brings more people to your content and increases the discovery of your videos. To successfully maximize exposure, your team must research and include the most popular and relevant hashtags into your profile’s videos.

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