In fact, a lot of attention has been directed toward the massive power of Instagram for boosting a company's revenue and growing its customer base. The game-changing update that turns "Stories" into sales Previously, it was somewhat difficult to use Instagram Stories as a means of generating sales. Creators could add clickable links to their Story, which viewers could access by "swiping up" on an Instagram Story and clicking on the link. After all, you only have a few seconds to keep peoples' attention, and if it isn't effortless for the customer to buy your products, you've lost a potential sale. The newest update to Instagram Stories changes all of this: Companies will now be able to put shopping links in their Stories -- for free! -- that allow people to directly buy an item, while still being in the Instagram app. The ability to sell a product through a third-party retailer, as commonly seen in affiliate marketing, is presently unavailable, but you still have the opportunity to promote items that you are directly selling yourself. Before this new update, the customer would have to click a link in an Instagram Story, leave the app and go through a website's lengthy buying process, while you hoped that your customer could stomach the entire process. Strategy 2: Sell out a pre-order event. This "Instagram Story" update is just the beginning.
Opinions expressed by Entrepreneur contributors are their own.
Instagram has become one of the hottest social media platforms around, with its total number of daily active users now at 1 billion. Marketers worldwide have started to tap into its hidden potential for targeted advertising.
In fact, a lot of attention has been directed toward the massive power of Instagram for boosting a company’s revenue and growing its customer base. As a brief example, many restaurants have managed to attract a flood of traffic to their stores, simply by posting visually pleasing images of their dishes and keeping their audience updated on their latest creations.
However, a feature called “Instagram Stories,” launched in August 2016, is currently much of Instagram’s current user base occupied. Companies that are serious about making 2018 their highest-profiting year yet should do themselves a favor and take advantage of the new update to Instagram Stories that was released on June 12 that adds a shopping component.
The game-changing update that turns “Stories” into sales
Previously, it was somewhat difficult to use Instagram Stories as a means of generating sales. Creators could add clickable links to their Story, which viewers could access by “swiping up” on an Instagram Story and clicking on the link.
Naturally, marketers would do everything in their power to create engaging Stories that captivate their audience and keep their attention for as long as possible. Done right, Instagram Stories are a great way to drive a lot of targeted traffic toward one’s website.
There’s just one problem: Clicking on a link would take users out of the Instagram app, to a website in a separate web browser application. This means that more effort had to be put into generating a persuasive website or a sales funnel. After all, you only have a few seconds to keep peoples’ attention, and if it isn’t effortless for the customer to buy your products, you’ve lost a potential sale.
The newest update to Instagram Stories changes all of this: Companies will now be able to put shopping links in their Stories — for free! — that allow people to directly buy an item, while still being in the Instagram app.
The ability to sell a product through a third-party retailer, as commonly seen in affiliate marketing, is presently unavailable, but you still have the opportunity to promote items that you are directly selling yourself.
At launch, the new Instagram Story feature was immediately available…
COMMENTS