Author: Guest Post / Source: Duct Tape Marketing < All Articles In today’s marketing, content is king while many previously succes
In today’s marketing, content is king while many previously successful SEO techniques are irrelevant or even harmful. If you expect that keywords included in titles of publications, alt tags, and descriptions will bring your website to the top of Google, you’re behind the times! Wake up – this SEO doesn’t work although some techniques still have power.
Attacks of the search engines against the old SEO tricks led to the fact that many optimizers declared that SEO is dead. However, these rumors are greatly exaggerated – SEO, oddly enough, is alive although in a somehow changed form. The greatest difference is that SEO and content are now interconnected as never before.
So what are the tricks to be on the crest of a wave in 2017?
1. Behavioral Factors as Litmus Test for Your Website
Google has long been dreaming about teaching the crawlers to assess the usefulness of the content. Although artificial intelligence still can’t cope with it, the search engines are rather close to achieving this goal.
A part of this evolution was the refusal of the semantic analysis and taking into account the interaction indicators such as the bounce rate and the time that the visitor spends on a website. For example, if a user comes to a website from the search, remains on it for a while, and then goes to another page of the same website, that means the content is informative, useful and original.
Behavioral factors are almost impossible to imitate, but they show the quality and informative value of the content. What does it mean? Obviously, well-written content is a more accurate way to reach to the top of Google than uninformative nonsense stuffed with keywords.
In 2017, the ability to study the actual problems of the audience and solve them is paramount.
2. Content Effectiveness
All sorts of measurements and analysis will continue to play an important role in the development of content strategies. For example, content managers will have to carefully monitor the attractiveness of the content by the geographical factor.