Author: Jonathan Long / Source: Entrepreneur If you're starting a business and need an online presence, then you can’t ignore content mar
If you’re starting a business and need an online presence, then you can’t ignore content marketing. Once you determine who your audience and you align your content topics with your search engine optimization strategy, you need to produce and publish the content.
Businesses that find success with content marketing all have one thing in common — they are consistent. It doesn’t matter if you publish monthly, weekly or daily blog posts; you have to stay consistent and not skip a beat. Here are six ways to help you source content for your website, allowing you to publish content that meets your marketing needs.
1. Outsource your content needs.
Not every business owner is going to have the time or experience to create high-quality content on a regular basis. Hiring an internal writer isn’t always an option due to the cost, but there are plenty of qualified freelancers out there that you can hire to handle all of your content needs.
It might take some searching — and sifting through some marginal content — before you find the perfect writer who has knowledge of your industry and a voice that matches your brand. Herbert Wright, CEO of GreatPaper, has a great tip for finding qualified writers: “There are a lot of freelancers out there that will simply find an article online that is similar to your requested topic, and re-write it slightly, in an effort to pass it off as original content. When testing out new freelancers, give them obscure topics related to your business, even if you don’t plan on using the content on your website. This will give you an example of their true writing capabilities and style.”
2. Allow guest posts from within your industry.
Everyone wants to guest post these days. We receive dozens of requests every week on my company’s contact page, even though it specifically states that we don’t accept guest post submissions. If you do open your blog up to guest post submissions you will be flooded with requests, and most won’t be relevant to your audience.
Here are a few tips…