5 Essential Videos for Every Business

5 Essential Videos for Every Business

Interesting Not Interesting Share Tweet The use of video in business is ubiquitous today, and it’s not going anywhere soon. In fact, the demand for video content is on the rise. Here are five useful types of business videos to consider for your next (or first) video project. A screencast video is a recording of your computer screen. Screencast videos can be used internally or externally, and they can stand alone or be used within another video. Training videos can be created for both internal and external audiences and are versatile and useful tools. Customer testimonial videos allow you to engage with your customers by letting them share their experience with your brand, product or service. Recent research by Facebook shows that 85% of video on the site is watched without sound. Product and demo videos help demonstrate the functionality and capabilities of your product. Product and demo videos are engaging because they help show, rather than tell.

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The use of video in business is ubiquitous today, and it’s not going anywhere soon. In fact, the demand for video content is on the rise. Recent reports suggest that consumers will spend 84 minutes per day watching videos online by 2020. It’s not too late to get started creating useful, engaging videos for your business. Whether you have five employees or 500, videos are invaluable tools for engaging with customers, employees, and stakeholders.

Here are five useful types of business videos to consider for your next (or first) video project.

A screencast video is a recording of your computer screen. Screencast videos can be used internally or externally, and they can stand alone or be used within another video.

There is no shortage of use cases for screencast videos. A few examples include:

  • Creating short, disposable videos for colleagues and clients
  • Recording virtual meetings to be played/shared at a later date
  • To provide a clear explanation/feedback

The goal of a training video is to instruct the audience on how to perform a specific job task or function. Training videos can be created…

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