Author: Greg Cawood / Source: Business 2 Community Think about all the things that have changed because of social media. Dating. The news.
Think about all the things that have changed because of social media.
Dating. The news. Staying in touch with classmates. Being famous.
Add marketing to that list. According to Hubspot, social media marketing can produce nearly twice the leads than you would see from traditional outbound methods.
But this doesn’t mean that your company can post its news on Facebook a few times a week and wait for customers to line up. Social media marketing requires you to have a conversation with your customers. Let’s look at the why and the how of making that happen.
What are the benefits of a two-way social media conversation?
1. It helps you connect
By having a dialogue with your customers – as opposed to only promoting products and services – you can respond directly to their needs and wants.
Remember the 80/20 percent of social media. Eighty percent of the things you post should inform and entertain your audience. The rest can directly promote your company.
Share things that are interesting, even if they don’t come from you. Your goal is to educate and delight your customers. And by talking to them, you show that there are human beings behind your brand, ones who care about other humans.
2. It shows your personality
There’s humanity, and then there’s personality. Showing your personality means giving followers a glimpse into your corporate culture, while also showing your sense of humor. Posting photos and videos is an effective way…
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