If You Want to Actually Get a Response to Your Email Pitch, Here’s What You Need to Do

If You Want to Actually Get a Response to Your Email Pitch, Here’s What You Need to Do

Consider that only in 2017, the total number of business and consumer emails sent and received per day reached 269 billion, and is expected to continue to grow at an average annual rate of 4.4 percent over the next four years, reaching 319.6 billion by the end of 2021. Judging from my own personal experiences in getting prospects to respond to my cold email pitches, the following strategies will help you close important leads through email marketing. Related: This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World's Biggest Companies By putting yourself on the line in your business -- and on social media -- you are creating an environment where people can get to know you, and where you can also learn more about them and what they like. Make your pitch brief and spot-on. Be pleasant but get to the interesting point as soon as possible by showing them the value you bring, all while making your request as brief as possible. Time your messages. You are a business, so act like it. To give your proposal a better chance at winning, request for your lead's schedule beforehand. If your prospect chooses not to respond to any of your messages, be classy about it and bow out gracefully. It often happens that your lead simply doesn't reply.

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If You Want to Actually Get a Response to Your Email Pitch, Here's What You Need to Do

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Pitching has always been a key aspect of building a successful business. You simply cannot do without it in today’s work environment. Given that the average office worker receives 121 emails every day, according to a report by Radicati Group, you have to brace yourself for a slim chance of success through email marketing.

Successfully pitching with results may be difficult for most, but doing it right opens doors of opportunities. Consider that only in 2017, the total number of business and consumer emails sent and received per day reached 269 billion, and is expected to continue to grow at an average annual rate of 4.4 percent over the next four years, reaching 319.6 billion by the end of 2021. Therefore, you must be unique and do what’s best for your business, and not what your personal reaction tells you to do. I started with writing catchy subject lines and I noticed that people were more inclined to respond, and seemed to like them. As a result, I became passionate about understanding how to reach people on a more personal level.

Judging from my own personal experiences in getting prospects to respond to my cold email pitches, the following strategies will help you close important leads through email marketing.

1. Build a rapport with your lead.

Establish a prior relationship with the people you’re interested in pitching something to, before reaching out to them. This can be done in several ways: through social media, via your blog, studying the LinkedIn profile of someone or their resume meticulously, or doing giveaways to show that you understand them. According to TOPO, only 24 percent of all sales emails are actually opened. Consequently, what about making it personal, with a captivating subject and acting like you honestly care?

Related: This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World’s Biggest Companies

By putting yourself on the line in your business — and on social media — you are creating an environment where people can get to know you, and where you can also learn more about them and what they like. The more you identify with the people you want to reach, the more likely you are to get their response. If your message is consistent, valuable, and honed to your audience, you will therefore pitch to people who are intrinsically interested in what you have to say and do.

2. Make…

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