So, here’s a helpful step by step guide on how to create and use screen recording videos in your content marketing… Step 1 – Brainstorm topics The first thing you must do before creating your screen recording video is to decide on a topic. But if you are a software company, along with sharing tutorials on how to use other tools, you can share tutorials on using your own tool as well. An example is the below video… They regularly share screen recordings like this where they share a tip on image designing and how to execute it with their image editor. To get a better idea on what will work best you can conduct searches on top video networks like Vimeo and YouTube to see which video content gets the most views, comments, and shares. Step 2 – Get a good screen recording tool Once you have a few ideas you can begin recording the videos. You can easily remove mistakes that you make during the recording. Step 3 – Write the script After you install your screen recording tool, begin writing the script. So, you will need to create a new video for Instagram or edit the video you already created to less than a minute. Wrap These are all the steps you must follow to create and use screen recording videos in your content marketing. How do you use screen recording videos in your content marketing?
If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video.
An easy way to venture into video content marketing is through screen recording videos. This is because anybody can create them. You don’t even need to record yourself. All you need to do is record your screen and your voice.
So, here’s a helpful step by step guide on how to create and use screen recording videos in your content marketing…
Step 1 – Brainstorm topics
The first thing you must do before creating your screen recording video is to decide on a topic. You can typically create two types of screen recording videos. The most common way is to show tips on how to use a tool or tactic. For example, if you’re a productivity coach, you could create a video tutorial on using a tool like Evernote. While if you are a marketer, you could create a tutorial on using a popular marketing tool. An example is this video from Active Growth on using Buffer, a social media management tool.
But if you are a software company, along with sharing tutorials on how to use other tools, you can share tutorials on using your own tool as well. This way you will not only be educating your audience but also selling your product at the same time. 93% of businesses find that videos increase a user’s understanding of their product.
A company that regularly does this is Canva. An example is the below video…
They regularly share screen recordings like this where they share a tip on image designing and how to execute it with their image editor. This way they are educating their viewers and selling at the same time.
So, have a brainstorm and decide on which type of screen recording video would work best for you. To get a better idea on what will work best you can conduct searches on top video networks like Vimeo and YouTube to see which video content gets the most views, comments, and shares.
Then make a content calendar full of these topic ideas.
Step 2 – Get a good screen recording tool
Once you have a few ideas you can begin recording the videos. The main thing you require for this is a screen recording tool. An affordable one you can use is Screencast O Matic.
Screencast-O-Matic is a video creation platform that has a screen recorder and video editor. The recorder lets you record the screen and/or the webcam. You can create and demonstrate anything on your screen. The video editor is great for editing your recordings. You can easily remove mistakes that you make during the recording. You can also add in extra elements including text, arrows or zoom in on specific sections to highlight important bits of the video.
Step 3 – Write the script
After you install your screen recording tool, begin writing the script. Even if you are very knowledgeable on the topic and are confident that you can get away by winging it you should write a script.
Just speaking can be an easy task, but when you are speaking and recording your screen and moving the cursor your mind will be occupied with…
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