Why Visibility Is Key for Content Marketing Success

Why Visibility Is Key for Content Marketing Success

Why Visibility Is Key for Content Marketing Success. It’s 12 p.m., do you know what your content team is doing? Project management software can be a huge help here. In other words, they’re not built for enterprise-level marketing teams. That’s where content marketing software comes in. Rather than Fred and Joe working on the same project, Joe would have seen that Fred had already begun. Visibility is a huge value of content marketing platforms because it helps make a manager’s job easier. Software consolidates everything into one visible platform. Take the calendar tool, which makes it easy for me to find out what my co-workers are up to and what’s next on the docket. You can find out if Fred is actually doing what he said he did.

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It’s 12 p.m., do you know what your content team is doing?

If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that new product announcement? Did Mary really submit the latest draft of her blog post to Fred yesterday? Larry wants to accelerate the new campaign, so what can we push back on the calendar?

Project management software can be a huge help here. Programs like Trello and Asana specialize in keeping projects on-time, but they’re generalist platforms often used by small, independent teams to focus on specific functions, like design or product. In other words, they’re not built for enterprise-level marketing teams.

That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Visibility, in particular, proved to be the word that was repeated most by the study’s interviewees.

But what exactly does “visibility” mean? And how does content marketing software help solve for it? Let’s dive in.

Collaboration

One of the biggest challenges of working in an office is collaboration. It’s difficult to know who is working on what and when they’re working on it.

Maybe Fred and Joe are supposed to develop a new PR pitch, but neither know what’s been completed so far. Both build out the entire pitch on separate Word documents, unaware that the other is spending much of the day on the same project. The result is…

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