Real-Time Engagement Consumers are getting hungrier for faster responses on social media from their brands. Apps like Periscope offer consumers access to real-time events and the opportunity to engage with their brands like never before. E-commerce on Social Some traditional social media platforms now function as stand-alone ecommerce sites, enabling consumers to shop and buy items away from online retail websites. Cross-Platform Optimization If your brand is not visible on mobile, your are losing out on the opportunity to engage with over 52% of users in the US who access social media via their smartphones and tablets. In addition to mobile, the IoT is introducing new devices to the social media marketing scene. Businesses that optimize their Facebook, Instagram, YouTube, Twitter and other social platforms for search stand to gain from increased visibility on the internet. Data Analytics Data is a big part of a successful social media marketing campaign. Social media marketers have traditionally used the information gathered from social media platforms to customize products and services. These social media trends are doing more than shape the social media marketing space. They are helping simple start-ups compete in a cut-throat business environment where big companies splurge their marketing budgets to stay visible.
We all know the value social media adds to businesses and the potential it holds for those who haven’t tried it out yet. 90% of American businesses already use social media as part of their marketing strategy, with over half of them reporting increased ROI from social media channels.
However, the social media marketing platform is constantly changing. Keeping abreast of these changes is a must for any successful start-up.
These trends highlight key areas that start-ups should look into for effective utilization of investments in social media marketing. You can also check out this infographic for an idea of how these trends are transforming the playing field.
1. Real-Time Engagement
Consumers are getting hungrier for faster responses on social media from their brands. A survey conducted among Twitter users found that over half of consumers expect their favorite brands to respond within an hour of reaching out.
Brands with faster response times are often able to achieve higher ROI from their social media exploits. Employing social listening tools on your social media platforms will ensure you stay engaged with your consumers, which in turn helps your brand to grow.
Live streaming also offers an advanced platform for engaging with potential clients. Apps like Periscope offer consumers access to real-time events and the opportunity to engage with their brands like…