Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 times more site traffic than non-leaders. A reported 80% of B2B marketers include blogging in their marketing strategy. How to Improve Your B2B Content Marketing Strategy For Success 1. Invest In a Motivating Storyteller So-so B2B content marketing is based around a company’s product or service — but great, inspiring B2B content marketing is built upon storytelling. Could you leverage this kind of data in your marketing strategy? Create video snippets of your live event to use in your marketing. GE created movie-set areas at the event where industry professionals could share their stories. Give Your Outstanding Content a Leg Up While B2B blogs have a shelf life, this can be extended in multiple ways. There’s also a lot you can do to keep a truly great blog post going long after that first wave of readers dies down.
Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 times more site traffic than non-leaders. So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?
The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging. When asked about the future of their marketing efforts, another 52% of B2B marketers admitted that they expect blogging to be their most critical tactic for success in the coming year.
So what can you do to further embrace this growing trend? Here are 8 definitive ways that you can fire up your content strategy, and generate palpable results.
How to Improve Your B2B Content Marketing Strategy For Success
1. Invest In a Motivating Storyteller
So-so B2B content marketing is based around a company’s product or service — but great, inspiring B2B content marketing is built upon storytelling. As humans, our motivations are tied to compelling and relatable stories. No matter how old we are, a well-told story can move us to take a positive action.
Take this example from New Relic, a company that helps businesses to sift through and decipher the meaning of their data. Normally, this company’s product might sound as exciting as watching paint dry. But through a story of a company’s journey and its desire for understanding, New Relic takes a dry subject matter and makes it appealing. Instead of thinking of data, customers think, “I would love to be able to understand my business more clearly.” That’s the beauty of storytelling.
2. Choose Quality Content Over Quantity
With such a big push toward filling that content calendar, the quality of B2B blogs and other content can quickly go downhill. While it’s important to keep that content flowing, you never want to lose sight of the quality of your content. Don’t give them a reason to seek content from your competitors — always strive to give them consistently high-quality content that keeps them coming back for more.
3. Create Content Around a Predetermined Purpose
What is your company’s purpose? This is the first and most important question you need to ask yourself before any content is created. If you don’t have a clear purpose or goal, your content will appear haphazard and your readers will have no reason to return.
4. Make It Personal