5 Low-Cost Ways to Get Started With Video Marketing

5 Low-Cost Ways to Get Started With Video Marketing

Video content works especially well on product pages, since you can convey the attributes of the product in a way that immediately resonates. While video is the best type of content available, it's also the most expensive. I recommend purchasing the standard version of ScreenFlow. Once you've written the script for your video and have created the visuals using PowerPoint, simply open your presentation, turn on ScreenFlow and narrate as if you were giving the presentation to a live audience. Fortunately, customers are very forgiving about the video quality when it comes to testimonials. Consider emailing your previous customers and offering them discount codes in return for video testimonials of your product. Most of them are inexpensive or free and you can still create engaging videos (albeit not of the same quality as those that are professionally designed).

Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them
Study: 74% Of Marketers Focus On Social Media When Launching New Products
Buyer’s Guide to the Best Content Marketing Books of 2018
5 Low-Cost Ways to Get Started With Video Marketing

In case you weren’t aware, video marketing is a pretty big deal right now. 92 percent of smartphone users actively share videos with their friends, while over 60 percent of marketers and small-business owners said they’d be investing more money into video marketing in 2017.

Video content works especially well on product pages, since you can convey the attributes of the product in a way that immediately resonates. Unsurprisingly, four times as many consumers would rather watch a video about a product than read sales copy explaining it.

People are bombarded with information all day, every day. So, in order to cut through the noise and get your voice heard, video content is your most powerful asset. Video provides a sensory-rich experience for viewers and engages emotions in a way that simply isn’t possible with textual content.

While video is the best type of content available, it’s also the most expensive. If you’re on a shoestring budget but still want to leverage the immense power of video, here are five low-cost tips to get you started.

1. Screencast presentations

If you’re just getting started with video marketing, producing screencast videos of slideshow presentations is an effective-yet-inexpensive option.

I recommend purchasing the standard version of ScreenFlow. For $99, you can use a wide range of functions, but there are free screencasting applications available too. I would also suggest using a good podcasting microphone, which can be purchased for less than $100.

Once you’ve written the script for your video and have created the visuals using PowerPoint, simply open your presentation, turn on ScreenFlow and narrate as if you were giving the presentation to a live audience.

ScreenFlow has an abundance of editing features and…

COMMENTS

WORDPRESS: 0
DISQUS: 0