Where should your firm start with content marketing?. What kind of content would you produce? Who would even read it? In this post, we help you decipher where you should start when thinking about a content marketing strategy. where should your firm start with content marketing Know your audience Firstly, before you begin to brainstorm any creative ideas for your strategy, you need to understand who will actually benefit from your content, what are their challenges and, how can your firm try and offer a solution? You need to create a buyer persona. Don’t panic! The audit will help you highlight gaps in your content, maybe you don’t have any content that your buyer persona would find useful or content that would help them with their goals and challenges. Define your content metrics If you don’t know how you’re going to measure your content efforts, then you’ll be continuing your campaigns and strategies without real purpose. A conversion could be classed as a legal service enquiry, a newsletter sign-up or a guide download.
As with any new marketing tactic, content marketing can seem like a daunting challenge; particularly for law firms. What kind of content would you produce? Who would even read it?
In this post, we help you decipher where you should start when thinking about a content marketing strategy.
marketing
Know your audience
Firstly, before you begin to brainstorm any creative ideas for your strategy, you need to understand who will actually benefit from your content, what are their challenges and, how can your firm try and offer a solution?
Once you can confidently formulate answers to these questions then you start throwing your ideas around the table! But how do you find the answers?? You need to create a buyer persona. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data accumulated from your existing customers.
Don’t panic! We’ve created a buyer persona template for you, so you can easily build them from scratch! Download the templates here.
Conduct a content audit
Now you know who your audience is made up of, you can complete a content audit...
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