When this happens, more often than not, businesses realize upon site completion that their brand new fancy website isn’t optimized for search. Don’t get me wrong, I’m not anti-web designer, and I do think first impressions and a good-looking site are important, I just want the web design industry to embrace SEO as well and make it a natural part of the web development process. While web designers are generally very good at their craft, the majority of them are not marketers or SEO consultants. Most people wouldn’t allow an interior designer to build their house, and the same can be said for the website development process. In order to disrupt this traditional way of thinking, web designers need to embrace marketing and SEO, and business owners need to treat the website as a true investment that will help them reach their business goals. Your website needs to make a good first impression, but it has to do so much more than that. A good website helps you to sell time and time again. I like to call this the SEO-content balance – SEO brings people to the site, and content converts them. Your website’s ranking potential To be competitive online, you need to invest in a custom website built with SEO in mind as it’s being developed. It should be developed around your business’s needs and marketing goals.
Gone are the days where businesses can rely solely on “pretty” websites. In today’s digital marketing landscape, a website must be an optimized, revenue-generating platform.
I’ll just get right to it: The reason so many websites fail is because businesses take a design-driven approach from the beginning as opposed to developing a website from the ground up with SEO in mind. Without SEO your coding and design efforts will all be for nothing.
A brief look at the web design industry
I hear the same complaint from entrepreneurs time and time again: They’ll get a referral, hire a friend, or search online to find a web designer based on style and price. Sound familiar?
When this happens, more often than not, businesses realize upon site completion that their brand new fancy website isn’t optimized for search. The new site launches and search rankings don’t change at all (some even plummet). But hey, at least the website looks good.
It’s never a fun day when you have to tell an entrepreneur that they likely need a complete site redesign in order to achieve their SEO and business goals.
Because I’ve heard this story so many times, it is now my mission to make sure this doesn’t happen to you. Don’t get me wrong, I’m not anti-web designer, and I do think first impressions and a good-looking site are important, I just want the web design industry to embrace SEO as well and make it a natural part of the web development process. It’s a win-win for everybody!
Why web design is like building a house
A web designer or design agency are often chosen because of the look of their portfolio. It can be easy to judge a book by its cover when it comes to hiring a designer, as they are digital artists with distinct tastes that either don’t match or do match the direction you’d like to take your brand aesthetically. While web designers are…
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