If you’re looking to personalize your content marketing without distracting your audience, keep reading to discover seven of my favorite tips. Reveal your journey People love backstories. In the introduction to this article, I mentioned that I’ve cultivated ways to overcome the “personal or self-indulgent conundrum” because it’s a challenge I’ve dealt with as a longtime writer. Everything you reveal should be tethered to your point. These three resources help with that: You could also think of your point as the moral of your story. Your story can be true without divulging parts that are inappropriate. Writers need to “check themselves.” It’s an integral part of the profession. The clip mentions the reality show Vanderpump Rules. Empower a transformation This is another tip about avoiding extremes, such as putting a spotlight on yourself as a victim or a hero. Share your favorite methods in the comments below.
I get a little nervous when I advise that you should write for a specific group of people and convey your perspective.
Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off.
The tricky part is that there’s a fine line between “personal” and “self-indulgent.”
During my early days as a writer, I remember when my unbridled enthusiasm for crafting word art met that obstacle. I still meet it today, but I’ve developed skills that swiftly get me back on track when I’ve accidentally veered into self-indulgent territory.
If you’re looking to personalize your content marketing without distracting your audience, keep reading to discover seven of my favorite tips.
1. Let your audience guide you
Select the stories you tell based on who you want to attract.
Your goal is to show the people who you want to be a part of your community that they’re in the right place.
Let’s review the definition of “self-indulgence”:
“Excessive or unrestrained gratification of one’s own appetites, desires, or whims.”
The intersection of your own appetites, desires, or whims and your audience’s appetites, desires, or whims guides you to the “personal” zone.
2. Reveal your journey
People love backstories.
Think of “before they were famous” television segments or magazine articles about celebrities.
That idea translates to information content creators can reveal about themselves, with one small addition to stay audience-focused.
It’s valuable when you explain how you got to where you are today and your motivations for sharing your knowledge. Why do you want to teach what you’ve learned?
In the introduction to this article, I mentioned that I’ve cultivated ways to overcome the “personal or self-indulgent conundrum” because it’s a challenge I’ve dealt with as a longtime writer.
3. Have a point
As your audience’s mentor, it’s your job to clearly…
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