The Ultimate List of Instagram Stats [2019]

The Ultimate List of Instagram Stats [2019]

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. There's a whole lot of research out there about Instagram -- everything from the demographics of its users and how often brands are posting, to how caption length affects engagement and what the most popular emoji is on Instagram. (Source) Image Credit: Pew Research Center 10. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. Approximately 80% of all Instagram users follow a business on Instagram. (Source) Instagram Post Content 21. In a study of 100 top brands, the brands' Instagram captions averaged 2.5 hashtags per post. (Source) Instagram Posting Strategy 37. In a study of 55 brands, all brands posted an average of 1.5 times per day. In a study of 100 top brands, engagement per post has grown at a rate of 53% year-over-year.

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With more than 500 million daily active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they’re targeting.

But how do they know what’s a “smart” post for their business?

That’s where the Instagram data comes in. There’s a whole lot of research out there about Instagram — everything from the demographics of its users and how often brands are posting, to how caption length affects engagement and what the most popular emoji is on Instagram. (See #32.)

Read on to uncover more social media stats that’ll help you get ideas and improve your own Instagram posting strategy.

48 Instagram Stats

Click on a category below to jump to the stats for that category:

Instagram’s Growth

1. The Instagram community has grown from 90 million monthly active users in January 2013 to 1 billion monthly active users as of June 2018. Tweet this stat! (Source)

instagram-monthly-active-users

2. Instagram’s more than 500 million active users place it well ahead of Twitter (326 million active users) Snapchat (150 million active users), and Pinterest (250 million active users). Tweet this stat! (Source)

3. The proportion of online adults who use Instagram has grown by nearly 400% since Pew Research Center first started tracking social media platform adoption in 2012. Tweet this stat! (Source)

adults-using-instagram

4. Instagram’s user base is growing far faster than social network usage in general in the U.S. However, Instagram is projected to grow more slowly in the next few years, from 13.1% growth in 2018 to 4% in 2022. Tweet this stat! (Source)

5. Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 million users — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. Tweet this stat! (Source)

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6. In 2019, nearly 25% of Facebook’s total ad revenue is expected to come from Instagram. By 2020, Instagram’s share of that revenue will grow to 30% globally. Tweet this stat! (Source)

7. Instagram and Snapchat are tied for the second-highest used messaging app (behind Facebook Messenger) for millennials at 47%. Tweet this stat! (Source)

instagram-messaging-app.jpg

8. Other than Instagram’s own account, the most-followed Instagram account as of January 2019 is run by professional soccer player Cristiano Ronaldo, followed by celebrities Selena Gomez, Ariana Grande, and Dwayne (The Rock) Johnson. Tweet this stat! (Source)

instagram-accounts-most-followers

Audience & Demographics

9. 72% of teenagers use Instagram and nearly as many (69%) use Snapchat. Both have increased by more than 20% since 2015. Tweet this stat! (Source)

teens-using-social-media

Image Credit:

Pew Research Center

10. 35% of adult internet users used Instagram in 2018, up from 26% in September 2014. Tweet this stat! (Source)

11. 71% of young adults (ages 18–24) used Instagram in 2018, compared with 37% who did so in 2013. Tweet this stat! (Source)

instagram-young-adults-usage

12. In 2018, 60% of Instagram users used the platform daily, including 55% of young adults who visited several times a day. This 60% figure reflects a 9-point increase from 2016, when 51% of Instagram users reported visiting the site on a daily basis. Tweet this stat! (Source)

13. More than one-third of Instagram users have used their mobile devices to buy something online — 70% more likely than people who are not on Instagram. Tweet this stat! (Source)

14. On average, women make up 56% of Instagram’s user base…

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