The 10 top social media tools to try in 2019 Here are some of the most-used social media tools used by some of the world’s top brands: 1. BuzzSumo Pricing: Plans start at $79/month Details: BuzzSumo is a tool that lets you find the most shared content and trending influencers. Buffer Publish Pricing: Free (paid plans start at $15/month) Details: Buffer is a social media marketing platform designed to make it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place. For example, Buffer allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated. Canva is the tool so many marketers rely on for making great-looking social media images quickly. Animoto Pricing: Plans start at $5/month Details: Animoto is one of our go-to social media tools for quickly creating stunning marketing videos. Buffer Reply makes social media engagement easy for marketing and support teams who need to respond to social conversations. Starting with Twitter, their analytics can reveal a lot of valuable data about your audience, how well you’re engaging your following, and what your top performing content is. This sample social media calendar is based on real content and scheduling times from Buffer’s own social media accounts. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode.
Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything.
Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.
Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness.
This week on The Science of Social Media, we’re exploring the top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in your daily workflows will help improve results across the board.
Let’s dive in!
The 10 top social media tools to try in 2019
Here are some of the most-used social media tools used by some of the world’s top brands:
1. BuzzSumo
Pricing: Plans start at $79/month
Details:
BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.
Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.
This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.
2. Google Trends
Pricing: Free
Details:
Google Trends is a completely free tool that Google created to help anyone search for trending topics online.
Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.
You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.
3. Buffer Publish
Pricing: Free (paid plans start at $15/month)
Details:
Buffer is a social media marketing platform designed to make it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.
For example, Buffer allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.
Buffer also provides a robust analytics dashboard so that you can see which of your posts are most popular on social media, and easily Rebuffer them to your queue.
In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.
4. Canva
Pricing: Free (Canva for Work starts at $12.95/month)
Details:
Another fantastic tool that absolutely every brand or business online should know about is Canva.
Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.
Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.
Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.
5. Unsplash
Pricing: Free
Details:
One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!
Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.
And there are so many Unsplash collections to explore. We recommend finding a couple of…
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