MomentFeed raises $16.3 million to help brands with social media marketing

MomentFeed raises $16.3 million to help brands with social media marketing. MomentFeed connects to the APIs of Google, Facebook, Yelp, and other networks to gather all of the logins and profiles. “When you’re on your phone, every recommendation is based on your location,” Robert Blatt, chief executive of MomentFeed, wrote in an email to VentureBeat. “We use that location to help companies with hundreds of stores manage all the activities required to make each of their stores a consumer’s top choice, including search engine marketing, social media marketing, mobile advertising, and customer care.” Blatt says that retailers and restaurant chains have a lot of social media pages to manage, so MomentFeed swoops in as a “virtual marketer” to help them target their brand’s mobile outreach. The startup charges an annual subscription fee based on the number of locations a brand may have and the number of MomentFeed products and services they are using. The startup counts almost 180 customers, which include Jamba Juice, Mercedes Benz, Pizza Hut, Sephora, and Starbucks. Image Credit: MomentFeed Blatt considers Yext, Sprinklr, Rio SEO, and Brandify as competitors. Today’s investment was led by Level Equity. Existing investors Signia Venture Partners, Draper Nexus, and DFJ Frontier also joined. The capital will be used for hiring, marketing, and product development.